Sometimes, the jokes write themselves. Artist Sarah Illenberger has partnered with Smart and the packing gurus at CD Cartondruck AG to build the world's first ForTwo hemmed in high-quality reusable cardboard. Both the exterior and the interior of the car will be decorated with heaps of the recyclable material, and oddly enough, Smart says that it's pulling the stunt to disprove the notion that its products aren't disposable. We're having a hard time wrapping our heads around that one. The project will also serve to highlight Smart's infatuation with urban design.
Illenberger plans to use her experience producing art installations for the editorial departments of magazines like Style, Vanity Fair and The New York Times Magazine to create a unique look for the ForTwo. According to the press release, the car will come clad in a pixilated camouflage pattern called Eco-Flage. The creation will be on display at this year's Paris Motor Show from September 28 to October 17. Hit the jump to see the full press release.
Stuttgart / Paris
Sep 24, 2010
An unusual cooperation project has its world premiere. smart, the packaging specialist CD CARTONDRUCK AG from Obersulm in Baden-Württemberg, Germany, and the Berlin-based artist Sarah Illenberger unveil the first smart fortwo to have its interior and exterior components designed and produced in high-quality recyclable cardboard from the company Gmund. The CARTONDRUCK smart will be on show in Paris at the smart urban stage from 28 to 30 September 2010, in parallel with the Paris Motor Show.
"With this project we want to show that the smart is by no means 'disposable', and can make a truly lasting impression – even when constructed out of an unorthodox material. We like to keep finding new ways to highlight the urban creativity, diverse design possibilities and exceptional environmental friendliness of the smart. This smart fortwo once again underlines all of these aspects," explains Marc Langenbrinck, Managing Director smart brand and Head of Sales & Marketing.
Steffen Schnizer, member of the management board at CD CARTONDRUCK AG, adds: "The CARTONDRUCK smart demonstrates that cardboard and boxes, used intelligently, offer surprising, sustainable design possibilities." Not only does the CARTONDRUCK smart have thousands of cardboard boxes in diverse sizes and colours glued to its exterior; its door mirrors and various interior fittings are also produced from cardboard, yet remain fully functional. Some of the instruments, the rear-view mirror, the sun visors, and even the floor mats are made from the material.
The renowned designer Sarah Illenberger, who develops visual ideas and concepts for editorial departments and independent advertising productions, was won for this project. Illenberger, who can be placed somewhere between art and design, produces her creations by hand, with loving attention to detail. Her installations have appeared in international publications such as Style and the Family Tunes, Sleek, Vanity Fair, and the New York Times Magazine. She works mainly with sustainable materials such as paper, wood and wool.
For the exterior of the CARTONDRUCK smart, Illenberger, who has won numerous ADC awards, used a camouflage-like natural pattern called ECO-FLAGE. Applied in a pixel-like fashion to the smart's outer skin, it is reminiscent of the pattern of a bush's foliage, and so emphasises in a light-hearted way the sustainability of both the material and the smart itself.