The 2011 Edge is just beginning to hit dealer showrooms, but not just in North America. Ford is also routing the popular crossover to China in an effort to quench the world's largest auto market's thirst for crossovers. The Detroit News reports that Ford plans to ship between 4,000 and 5,000 copies of the refreshed CUV in the next year, helping the automaker add to its 2.6 percent market share in the still emerging market. Ford will need to charge more for the Edge in China than it does in the U.S., primarily due to the high tariffs which can reach upwards of 25 percent for imported vehicles.
Ford's China operation is excited to have a new product in the fold and Ford North America gets a busier plant and improved economies of scale. The Edge is the first North American product to be imported to China, but Ford is said to be considering more North America exports in the future..
[Source: Detroit News]
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