Geely Automotive Holdings, one of the four largest automakers in China, has announced that it will dissolve the Geely brand by 2012. The other brands under the Geely umbrella are Gleagle, Emgrand, Englon and now Volvo. The goal is to let the sub-brands emerge and strengthen sales while the Geely models fade away.
Gleagle, short for Global Eagle, is the automakers global brand, while Emgrand offers luxury options. The Englon division is responsible for the London Taxi-esqu TXN and TX4. The existing Geely Freedom Ship and Yuan Jing are going to be turned into Gleagles while the King Kong and Golden Eagle models will become Englons. If this all sounds terribly confusing to you, don't be alarmed this just means you're normal.
As the Geely brand dissolves, the company will focus on assisting their existing dealerships achieve greater levels of profitability and service. Also, they will begin to increase the number of Emgrand dealerships from 200 up to 250.
[Source: China Car Times]