Doesn't it seem like only yesterday that Ford was in charge of seven different brands? Now The Blue Oval is down to two, Ford and Lincoln, after today's sale of Volvo to Chinese automaker Geely and the pending execution of Mercury. This means more energy and money will be available to plot success for Ford and Lincoln, and according to a report in Automotive News, that means Lincoln could get "a compact, front-drive car or crossover" (Lincoln Concept C, anyone?) and perhaps a model based on the next Ford Mondeo. Not exactly what we would have expected from Ford's luxury brand, but times change.
A small taste of what's in store for Lincoln: the MKX will get a redesign next year, the same year that the venerable Town Car dies, and, according to AN, a brand-new MKX with a design less like the Edge will appear in 2014. The MKZ gets a new look in 2013, which could be the last year for the controversial Ford Flex/Lincoln MKT and Navigator, perhaps replaced by an Explorer-based crossover or an SUV with more chops for rough terrain. Hopefully, they'll also rework that whole MK-Random-Letter approach to nomenclature as well.
The more germane revelation is this: Ford apparently believes Lincoln's success is contingent on putting lots of daylight between Ford and Lincoln engineering. Lincoln models need to be more distinct from their Ford counterparts in everything from engines to styling to feature sets. That might mean a lot more luxury features and refinement could be making their way into Lincolns soon – and that's something increasingly anxious Lincoln dealers ought to be able to get behind.
[Source: Automotive News – sub. req.]