While its U.S. introduction is still a few months away, the Chevrolet Cruze has taken most the rest of the world by storm. Since its introduction in spring of 2009, the Cruze has racked up more than 270,000 sales in over 60 countries. In addition, Daewoo and Holden have added another 70,000 sales to the total with their own versions of the Cruze, sold in South Korea and Australia, respectively. Thus far in 2010, Cruze sales exceed 140,000 units, with month-over-month sales increases now approaching 18 percent.
So, it's no surprise that General Motors expects brisk sales of the Cruze when it breaks onto the U.S. scene. With a base price of $16,995 for the Cruze LS and an anticipated 40-miles per gallon rating for the Cruze Eco, GM remains confident that U.S. buyers will discover that the Cruze offers a lot of features for a low price. According to Margaret Brooks, director of marketing for Chevrolet small cars:
So, will the Chevrolet Cruze be an instant success when it hits the U.S. market? Or will the upcoming Volkswagen Jetta and Ford Focus steal the spotlight instead?Customers around the world have already made Cruze an international success, setting the stage for it here in the U.S. For U.S. customers, Cruze will be priced to compete with compact cars while offering more interior room, more miles per gallon in the Eco model, and more standard safety features.
[Source: General Motors]
Chevrolet Cruze Sales Pass 270,000 as U.S. Introduction Nears
China, Russia Among 60 Countries to Embrace New Compact
DETROIT – Even before the first models reach U.S. dealers, the Chevrolet Cruze is among the fastest-growing nameplates in the world with sales rising an average of 18 percent per month.
Internationally, customers have purchased 140,000 Cruze in the first six months of 2010 and a total of 270,000 since Cruze launched in the spring of 2009 in Europe, followed by other major markets, such as China in summer of 2009.
Cruze is currently available in more than 60 countries, with China, Russia, Mexico, India and Spain as the top five sales markets. Including Holden and Daewoo versions sold in Australia and South Korea, total sales exceed 340,000 vehicles across five continents.
Cruze will begin arriving at U.S. dealerships in September. With U.S. models produced in Lordstown, Ohio, Cruze will be the only compact car built in the U.S. for the 2011 model year. Production at the Lordstown complex will begin with three shifts, assembling Cruze models around the clock to meet expected customer demand.
"Customers around the world have already made Cruze an international success, setting the stage for it here in the U.S.," said Margaret Brooks, director of marketing for Chevrolet small cars. "For U.S. customers, Cruze will be priced to compete with compact cars while offering more interior room, more miles per gallon in the Eco model, and more standard safety features."
In the U.S., Cruze models will start at $16,995 for the LS model, equipped with the most standard safety features in its segment, including 10 air bags, StabiliTrak electronic stability control with rollover sensing, traction control and anti-lock brakes.
The Cruze Eco model starts at $18,895, featuring a standard 1.4L Ecotec turbo and six-speed manual transmission. With ultra low-rolling resistance tires, and an enhanced aerodynamic-performance package, Cruze Eco is expected to deliver 40 miles per gallon on the highway.
The top of the line Cruze LTZ model starts at $22,695 and features a standard six-way power driver seat, leather seating surfaces, cruise control, Bluetooth phone connectivity, USB port with audio interface, ultrasonic rear-parking assist, and 18-inch alloy wheels.
Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. In the U.S., the Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly" solutions, such as the upcoming 2011 Chevrolet Cruze Eco model that is expected to deliver up to an estimated 40 mpg highway, and 2011 Chevrolet Volt that will offer up to 40 miles of electric driving and an additional 300 miles of extended range with the onboard generator (based on GM testing). Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.