An increasing portion of BMW's revenue in recent years has come from dealing in older cars. The Munich brand's certified pre-owned program that reconditions and sells warranted used cars has reportedly been very profitable. Now BMW is taking that idea to a whole new level by opening the Classic Center workshop. The Classic Center offers a variety of services from parts re-manufacturing to full vehicle restorations.
The facility recently finished its first complete restoration of a 1972 BMW 3.0 CSi coupe. In addition to bringing the CSi back to pristine condition, the owner had BMW convert the coupe's transmission, originally a manual, to an automatic. The owner took possession of his restored beauty at the BMW Welt in Munich, which until now has only been used for new car deliveries.
Munich. Wednesday, 7 July 2010 was a red-letter day. The 1972 BMW 3.0 CSi which had been completely restored by the BMW Classic Center's new Customer Workshop was handed back to its owner at BMW Welt. There was twofold cause for celebration: the BMW Classic Center was pleased at having successfully completed its first full restoration since the opening of the BMW Classic Customer Workshop, while BMW Welt marked the first occasion on which a classic BMW – rather than a brand-new car – was delivered to a customer. "The successful restoration of the BMW 3.0 CSi shows that we are on the right track and that, together with our partners within the BMW Group network of facilities, we are capable of restoring vehicles to the highest quality standards and to individual customer specifications," said Ralf Vierlein, Head of Sales and Aftersales at BMW Group Classic.
In this case, the customer wanted his BMW 3.0 CSi of 1972 transformed into a perfect state. He also asked for its four-speed manual gearbox to be converted into an automatic, something that had previously been done only with two prototypes of the BMW 3.0 CSi. Based on close collaboration with the BMW Group Archive, which provided the relevant documentation, the "large Coupé" underwent an authentic conversion process. It was fitted with an automatic transmission from a BMW 2.8 CS. The refit and complete overhaul of the vehicle required months of research and countless hours of manual labour. The experts at the BMW Classic Center not only had to repair substantial bodywork damage, but also iron out technical and electronic defects as well as thoroughly overhaul the interior fittings. The vehicle is now in A1 condition.
BMW Classic Customer Workshop: one-stop shop for all services.
BMW Classic's Customer Workshop is a response to the growing desire among numerous BMW enthusiasts to own an authentic vehicle that is as true as possible to its original state and in the best possible condition. "This workshop is a key element in the realignment of BMW Classic and our orientation towards customers in the classic vehicle market," says Karl Baumer, Director of BMW Group Classic.
In parallel with this, the supply and remanufacturing of components is being further expanded. Other areas have also been added, such as the purchase and sale of vehicles, authentication certificates, advice to buyers, and a worldwide collection and delivery service. The principal advantage of the BMW Classic Center is that it offers all its services under one roof. "We have the theoretical knowledge of the vehicles, the technical expertise, Original BMW Parts, and the requisite infrastructure to systematically link it all up," adds Ralf Vierlein.
In future, too, vehicles that have been fully restored by the BMW Classic Center can be handed over to their owners amid the unmatched ambience of BMW Welt. A "delivery" of this kind is not just a unique experience for the owner, but a particularly striking example of the successful symbiosis of past and present within the BMW Group.
Further information on the Classic Center is available at www.bmw-classic.com