Audi confirms A7 Sportback global reveal for Monday

2009 Audi Sportback concept – Click above for high-res image gallery

The long-awaited production version of the Audi A7 will finally debut on Monday, July 26 at 8:30pm CET – that's 2:30pm Eastern – and you'll be able to watch live on the interwebs at Audi TV. interestingly, Audi has chosen to head over to the hometown of one of its primary rivals for the unveiling. The A7 will be unwrapped at the Pinakothek der Moderne art museum in Munich, just a couple of miles from the world headquarters of BMW.

The A7 is expected to take the form of a large, five-door fastback built on the modular platform shared with the A8 sedan. The styling is expected to be very close to the Sportback concept that we saw at last year's Detroit Auto Show. Unlike BMW's 5 Series Gran Turismo, the A7 doesn't have the elevated roofline that adds passenger volume, so it's likely to be tighter inside, but it's also likely to avoid the 5GT's ungainly appearance.

[Source: Audi]
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Live from Munich: World premiere of Audi A7 Sportback

- Monday, July 26, 8.30 p.m. (CEST), Pinakothek der Moderne, Munich
- TV: Satellite broadcast (downlink available)
- Web: Live streaming
- Footage: Accessible via Audi MediaServices and the cms-GOMEX media platform

NGOLSTADT, Germany, Jul 20, 2010 - In the unique ambience of the art museum "Pinakothek der Moderne", Audi is presenting a one-of-a-kind car: the new Audi A7 Sportback. With the sporty elegance of a coupe and the functionality of a five-door car, the A7 Sportback cuts a distinguished figure in the luxury class. In line with the principle of "Vorsprung durch Technik" and demonstrating an overall concept that outclasses the competition, it redefines the large coupe segment.

Moreover, with its high-efficiency engines, the Audi A7 Sportback embodies our engineers' understanding of efficiency in this vehicle class. And with the A7 Sportback, Audi is setting additional milestones with its innovative offerings in terms of infotainment, assistance systems, driveability, comfort and safety.
World premiere of Audi A7 Sportback
Monday, July 26, 2010
8.30 p.m. (CEST), Pinakothek der Moderne
After the world premiere, you will have the opportunity to conduct individual interviews. Please let us know which members of the Audi Board of Management you wish to interview.

If interested, please contact our TV and radio coordinator, Florian Otto, in good time ( / Tel: 0841 / 89 47562).

Likewise, if you need technical support (camera teams, editing suites) for your TV, web TV, or radio productions, please give us sufficient advance notice.

You will receive TV footage and audio material after the world premiere. For easy access to the material (text, photos, web videos, TV footage), we also recommend Audi MediaServices at

A live ingest from the satellite to the cms-GOMEX media platform ( will be offered for direct access by editorial offices without satellite reception (Internet, editorial offices in the United States, Asia, Middle East) and for editorial offices after the event.

You can also follow the Audi A7 Sportback world premiere streamed live over the Internet at

Information for TV stations, radio and online media for broadcasting of the world premiere of the Audi A7 Sportback you find in "Available documents".

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