Is a "macho" minivan even possible? Toyota's exploring the "Swagger Wagon" angle with the Sienna SE, and Dodge is apparently going to try and find out with a new variant of the Grand Caravan. Minivans are generally not aspirational vehicles; people buy them because they need the utility. Of course, that's not a bad thing - people haulers were created for a reason.
However, Dodge is going to try and spread the appeal beyond kiddie-schlepping moms to attract more men into the fold. A "sportier-looking" front end paired with a black-and-grey interior doesn't seem like it'd be enough to swing much of the male demographic. After all, how sporty can you make a big box without a total redesign?
The new model will reportedly draw from the Caravan R/T concept that was quietly displayed at the 2008 Detroit Auto Show, and it could debut within a few months. The Chrysler minivans have a lot to offer in terms of packaging, but their interiors leave much to be desired. If Chrysler substantially upgrades the look and feel there, its vans could land a few body blows in the battle against the Toyota Sienna and Honda Odyssey. But adding a hood scoop and big wheels? Not the answer.
[Source: Wall Street Journal]