The electric car is slowly emerging onto the automotive scene, but a recent study by J.D. Power predicts that hybrids will continue to be the dominating alternative energy source for cars for years to come. In fact, the study suggests that even as electric vehicles emerge, hybrids will continue to make inroads in the automotive market. J.D. Power says cars with some form of battery motivation will account for three million total sales by 2015, 1.4 million of which will be earmarked for the conventional hybrid.
Conventional hybrid sales barely eked past the 300,000 mark in 2009, so reaching 1.4 million by 2015 would be quite the achievement. If hybrids reach the sales mark projected by J.D. Power, they would account for nearly ten percent of all automotive sales. As we continue to focus on the next technological breakthrough in the automotive market, we overlook the fact that advanced technology vehicles are so new to the game that even the conventional hybrid has yet to hit its peak. Fun times.