According to Brian Carolin, Nissan's senior vice president for sales and marketing, the company has recorded 14,000 pre-orders for the Leaf in the U.S. alone. Of those 14,000, the company claims that 90 percent currently own and drive non-Nissan products. If true, the Leaf's conquest is almost without comparison. Few vehicles can capably convert loyal buyers over with this level of authority. Let's not forget, most potential Leaf buyers have only risked a refundable $99 at this point, so the outlook may change when real money is at stake.
[Source: Automotive News – sub. req.]