According to a report from Bloomberg, which is citing two unnamed sources who are supposedly "familiar with the plan," Ford is planning to close the doors on its Mercury division after 70 years of existence. If true, Mercury will join recently departed brands ranging from Plymouth, Oldsmobile, Pontiac, Saturn and Hummer.
We can't say that this news comes as a shocker, as analysts far and wide have been predicting such an event for the last few years, but Ford has repeatedly denied any plans to cancel its interplanetary division when questioned.
For what it's worth, the Mercury brand has seen its sales fall by nearly three-quarters since the year 2000, now representing less than two percent of Ford's annual sales. What's more, Mercury is scheduled to lose two of its four models next year. At this point, the only thing we'll miss if Mercury leaves us is spokesmodel Jill Wagner.
Stay tuned for more as the story develops.