It's hard not to approach this with a cynical eye. Right after the company's 2009 bankruptcy blitzkrieg, GM promised the world that it was through with badge engineering for good. Swapping nameplates and fenders had done much to lead the company to the brink of collapse, and the waves of fresh new models hitting our shores had us thinking that maybe the company had turned over a new leaf.
By all accounts, the Chevrolet Traverse and Buick Enclave are selling well, so is this a case of Detroit getting greedy or is the company simply trying to spread development costs as thin as possible? Either way, it will take something really special to convince us that this is a smart move.