The 2010 Edison awards were announced last week and General Motors, Tata and Brammo were all winners for transportation related innovations. GM received a silver Edison award for one of the most useful new features added to its Onstar telematics system last year: the stolen vehicle slowdown that allows the Onstar operators to remotely cut the engine power of a vehicle that has been reported stolen avoiding high speed chases.

Brammo also won a silver prize for its Enertia electric motorcycle. The Enertia has a range of 40 miles on a charge and is available through selected Best Buy stores on the West Coast as well as from Brammo.

Tata Motors won a gold prize for the development of the low-cost Nano, which was developed to be sold at prices starting at $2,500 in India. Tata is now working to adapt the Nano for sale in markets around the world. There's are videos about the Enertia and Onstar after the jump, along with a press release from GM.

[Source: General Motors, Edison Awards]

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OnStar Stolen Vehicle Slowdown Technology Wins Edison Award


DETROIT - OnStar's Stolen Vehicle Slowdown technology, which can help law enforcement avoid dangerous high-speed chases, won a Silver Edison Award for Best New Product of the Year in the technology category.

Established in 1987 and named for investor Thomas Alva Edison, the awards presented in a ceremony Thursday (April 29) recognize some of the most innovative products and business leaders in America.

"Stolen Vehicle Slowdown is a prime example of the rapid pace of innovation underway at OnStar," said Chris Preuss, president of OnStar. " We are developing services that not only keep our subscribers safe, but virtually everyone on the road as well."

Stolen Vehicle Slowdown can help reduce the risk of dangerous high-speed chases by remotely slowing a stolen vehicle to idle speed.

When a vehicle has been reported stolen to law enforcement, the subscriber calls OnStar to request Stolen Vehicle Location Assistance be used to locate his or her vehicle. Once law enforcement officials have established a clear line of sight on the stolen vehicle, they may request OnStar to slow it down remotely. OnStar then sends a remote signal to the vehicle that interacts with the powertrain system to ignore throttle input causing the vehicle to gradually slow to an idle speed. During a slowdown, the driver has use of all the vehicle's other systems (steering, brakes, etc.), so the vehicle can safely be pulled over to the side of the road.

Research indicates that 97 percent of OnStar subscribers surveyed want Stolen Vehicle Assistance capabilities on their cars and trucks. Since launch, this technology has been deployed 52 times.

The Edison Awards, a peer-review honor similar to the Oscars, is voted on by roughly 2,000 members of the not-for-profit Marketing Executives Networking Group (MENG), America's top executives and academics. The awards symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring America's drive to remain in the forefront of innovation, creativity and ingenuity in the global economy. Edison Awards are judged on Marketplace Innovation, Marketplace Success, Technological Innovation, Market Structure Innovation, Societal Impact, and Design Innovation.
A complete list of 2010 Edison Award winners is available at

About OnStar
OnStar, a wholly owned subsidiary of General Motors, is the leading provider of in-vehicle safety, security and communication services. OnStar is available on more than 30 MY 2010 GM models. OnStar is standard for one year on nearly all new GM retail vehicles in the United States and Canada. OnStar provides services to more than 5.5 million subscribers in the U.S. and Canada. Shanghai OnStar Telematics Co. Ltd., a joint venture between OnStar, LLC, Shanghai Automotive Industry Sales Co., Ltd. and Shanghai General Motors, provides services in China. More information about OnStar can be found at

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