Ford has a long-standing reputation as a major player in the fleet vehicle segment. Just picture the Crown Vic that all-too-often pops up in your rear-view mirror with some flashing lights or the old Taurus that was a mainstay at rental lots across the nation and you'll quickly realize that the company does a lot of fleet business. Though fleet vehicles aren't really a segment that a company boasts about, they are vitally important for many automakers, Ford included.
Ford's domination in the fleet segment has grown in recent years. In 2009, the company led the way nationwide by landing 32 percent of commercial and 44 percent of government fleet sales. The company is proud of this achievement and plans to hold on to the lead by offering more efficient fleet products. For 2011, Ford will throw the whole bag of green options at fleet customers. They plan to offer technologies including electrics like the Transit Connect Electric, hybrids, natural gas, propane, biodiesel, E85 and EcoBoost in fleet vehicles that could be use for everything from flower delivery services on up to construction duty.
Fleet customers love efficient vehicles. The eco-friendly autos portray a good company image, there are lucrative incentives offered for buyers of green vehicles and saving money at the pump can really add up when a fleet of thousands is factored in. Will Ford throwing all of its recent breakthrough technology into the fleet pool help it remain atop the fleet market for years to come?
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