Colorado Boulevard is one of those streets that is known to millions of people around the world, many of whom have never set foot in California. In this case, it's because Colorado serves as the thoroughfare that hosts the annual Rose Parade, the float-tastic flower-power procession that precedes the Rose Bowl college football game in Pasadena, California. During the rest of the year, it's known as a great spot for shopping, dining and people watching for locals and tourists alike. But on a certain Sunday in May, it is also known as a place to see Prancing Horses. You see, Colorado Blvd. in Old Town Pasadena is the site of the Concorso Ferrari event.
One of the largest annual gatherings of Maranello's finest, Concorso Ferrari 2010 is expected to draw more than 100 classic and late-model GTs, sportscars and supercars for a free-to-the-public event like no other. The combined value of the vehicles is expected to top $100 million, with nearly one-fifth of that amount accounted for by one particular model – a Pebble Beach-winning 250 Series I Cab. Other highlights on the entry list include a Cavallino Best of Show 250 GT SWB, the Agnelli 400SA (fresh from the Ferrari Museum in Maranello), a Concorso Italiano Platinum winning 400SA, and one of six Vignale 225S racers produced.

Organized by the Ferrari Club of America, Southwest Region, the Concorso will stretch across several blocks of Colorado, from Pasadena Ave. to Raymond, and will run from 10 am to 3 pm on Sunday, May 16. The event will be a judged concours for pre-'99 cavallini, with unjudged displays of newer cars including not just those from Ferrari, but Maserati, Aston Martin, Lotus, Spyker, and Mercedes-Benz models as well.

The full press release and contact info is pasted in after the jump.

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Over 100 Vintage and Contemporary Ferraris On Display At
Concorso Ferrari 2010 In Old Pasadena

Pasadena, Calif. – April 22, 2010 – Colorado Boulevard will pulse with excitement when over 100 million dollars of the finest vintage and contemporary Ferraris will be on display Sunday, May 16, 2010 from 10am to 3pm for the Concorso Ferrari 2010.

This free and open to the public celebration will be the most exciting car show ever to be hosted in Old Pasadena with over 100 of the finest vintage and contemporary Ferraris on display. Ferraris from around the country will arrive early Sunday morning, May 16, blanketing Colorado Boulevard from Pasadena Avenue to Raymond Avenue. Join us for the day by strolling along the flanks of Colorado to admire the amazing array of vehicles, meet the car owners, listen to on-site interviews and explore all that Old Pasadena has to offer.

Ferraris from 1999 and earlier are eligible for judging and awards, while more contemporary Ferraris are featured as display only. Judging will follow FCA National guidelines IAC/PFA (International Advisory Council for the Preservation of Ferrari Automobiles) and awards presentations in up to 10 classes will be made at 1:30pm by renowned Ferrari experts. An estimated attendance of 5,000 to 10,000 owners, enthusiasts and spectators is expected.

Ferrari is synonymous with innovative design, quality, performance, heritage and racing. Many fine examples of over 60 years of Ferrari production will be on exhibit. Notable cars expected include a Pebble Beach winning 250 Series I Cab, a Cavallino winning Best of Show 250 SWB, the Agnelli 400SA fresh from the Ferrari Museum in Maranello, a Concorso Italiano Platinum winning 400SA, and a rich with racing heritage, one of six produced Vignale 225S.

'The Ferrari Club of America, Southwest Region appreciates the opportunity to once again display our member's beautiful cars in Old Pasadena on historic Colorado Boulevard. We hope that car enthusiasts, casual shoppers and the area merchants alike will enjoy the more than 50 year evolution of design and technology of the vintage and contemporary Ferraris to be displayed for this year's Concorso Ferrari,' notes Tex K. Otto, President, FCA Southwest Region.

Along with the finest vintage and contemporary Ferraris, there will be many sponsors displaying the latest sports and luxury cars. This 'show within the show' will feature The Auto Gallery with Ferrari & Maserati; Galpin Premier Collection with Aston Martin, Lotus & Spyker; Sage Auto Group with GTR & Mercedes-Benz.

Concorso Ferrari 2010 is made possible by the Ferrari Club of America, Southwest Region and the sponsorship of/partnerships with fine organizations such as: The Auto Gallery, Meguiar's Car Care Products, Reliable Carriers Inc., Beverly Hills Classic Cars, Fast Cars Ltd., Galpin Premier Collection, Giovanna Wheels, Premier Motorsports, Sage Automotive Group, Barrett Jackson Insurance, Putnam Leasing, Art Center College of Design, Old Pasadena Management District, The City of Pasadena, Pasadena Visitor's Bureau and Pasadena Magazine.

General Public: Visit for additional Concorso Ferrari 2010 information and vehicle registration applications.

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