2010 Nissan Leaf EV – Click above for high-res image gallery
Right now the Nissan Leaf is grabbing headlines left and right. The company just kicked off its U.S. reservation period for the vehicle and eager buyers have flocked to become the first in line for this breakthrough electric. In fact, we recently learned that 6,635 people in the U.S. have signed up to reserved their Leaf in just 65 short hours. That's impressive. The amazing reception of the Leaf in the U.S. is a great indication of the general interest in electric vehicles (EVs) here, but what about elsewhere?
Over in Japan, the story is nearly the same. The reservation period for the Leaf has been open for about three weeks now and all signs are pointing towards great success for the world's first mass-produced EV. The automaker has already booked 3,754 pre-orders for the Leaf, more than half of its predicted first-year sales of 6,000 vehicles nationwide. The pre-order period opened in Japan on the first day of April.
The number of orders don't tell the whole story though. Nissan was kind enough to compile some stats that show us who wants the Leaf. It turns out that 64 percent of pre-orders were made by individuals with the rest submitted by corporations. Here's where a bit of the unexpected shows up: more than half (61 percent) of those pre-orders were made by drivers 50 years of age and older, yet those under 40 only accounted for a mere 15 percent. Hmmm. Most predictions suggest that younger drivers would be the ones to show strong interest in electric vehicles, yet that's not the case over there. We doubt that Nissan is concerned about who is interested in its EV, as long as the demand continues to grow.
[Source: Automotive News – sub.req.]