Do you own a Lamborghini Miura? If not, we're going to presume that you spend way more time looking at the interior of your car than the exterior. If you do happen to have a Miura parked in your garage, we suggest you stop reading immediately and go gaze upon its sensuous exterior lines for a few hours.
Still here? Great, that means you don't own a Miura and the interior of your car is an extremely important consideration. Which begs the question: What car has the best interior in any given class? Attempting to answer that query is none other than Wards Auto, which has just released its annual Auto Interior of the Year Awards for 2010 after analyzing the innards of 40 vehicles that are either brand new for 2010 or at least significantly updated.
Somewhat surprisingly, the only automaker to take home more than one trophy was Chevrolet. The new Equinox won for popular-priced truck under $39,999 and the Camaro took top honors in the sportscar category. Other winners include the Subaru Outback in the popular-priced car under $29,999 category and the BMW 5-Series Gran Turismo for "Design Versatility."
Want to see the rest? Check out our high-res image gallery below for a visual listing of all the winners and click past the break for the official press release.
[Source: Wards Auto]
Ward's Announces Auto Interior of the Year Awards For 2010
SOUTHFIELD, Mich., April 12 /PRNewswire/ -- Ward's Auto Interior of the Year Awards, North America's only honors for excellence in automotive interiors, have been announced for 2010. The list features winners in pricing and vehicle type categories, as well as special award winners for design, versatility and brand expression.
The 2010 Ward's Auto Interior of the Year winners are:
- Subaru Outback (Popular-priced car under $29,999)
- Infiniti M56 (Premium-priced car)
- Lexus HS 250h (Hybrid car)
- Chevrolet Camaro (Sports car)
- Chevrolet Equinox (Popular-priced truck under $39,999)
- Volvo XC60 (Premium-priced truck)
- Acura ZDX (Design Breakthrough)
- Mazdaspeed3 (Brand Expression)
- BMW 5-Series Gran Turismo (Design Versatility)
- Porsche Panamera (Inspired Design)
"For years, the focus on safety and functionality has given us drab, uninspired vehicle interiors," said Ward's AutoWorld Editor-in-Chief Drew Winter. "This year's winners show style and original design is becoming as important inside the vehicle as it already is to the sheet metal outside."
A team of eight Ward's editors evaluated 40 vehicles that have either all-new or significantly upgraded interiors this year. The vehicles – both car and truck – were divided into segments, with one winner named in each category. In addition, Ward's bestowed special awards for outstanding achievements in key areas. Having both designations allowed judges to rank vehicles against the entire field, regardless of segment and price. Judging criteria included aesthetics and design harmony, comfort, driver information, ergonomics, fit and finish, materials, safety and overall value.
The awards will be presented during a ceremony held as part of the Ward's Auto Interiors Conference on May 19 at the Ritz Carlton Hotel in Dearborn, MI. Registration details can be found online at www.autointeriors.com.