Ferrari HY-KERS – Click above to watch the video after the jump

You can bet that when Ferrari does a hybrid, it isn't going to be your run-of-the-mill battery assist. Based on its experience last season in Formula One with the Kinetic Energy Recovery System – developed in concert with Magneti Marelli (another automotive technological powerhouse under the Fiat umbrella) – Ferrari unveiled the HY-KERS concept earlier this month at the Geneva Motor Show.

Incorporated into a rolling test bed based on the 599 GTB Fiorano, the HY-KERS concept integrates a regenerative braking system into the seven-speed dual-clutch transmission (first seen on the Ferrari California) to provide a 100-horsepower boost, stored in a flat lithium-ion battery mounted below the vehicle's center of gravity. The system was designed to minimize weight, the penalty further offset by the elimination of the V12 engine's conventional battery and starter motor. But don't take our word for it: follow the jump to watch a video straight from the factory explaining how Ferrari's system works.

[Source: Ferrari via YouTube]

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