This week, Green Earth Technologies announced a two-year sponsorship deal with Gunnar Racing for its new car in the Le Mans Prototype Challenge class. Not only will the Gunnar Oreca FLM-09 be sponsored by Green Earth Technologies, it will run with G-Oil in its Chevrolet V8 engine. It will be the first race car to use this new oil and another first for ALMS in its bid to be considered the leader in green racing.
[Source: American Le Mans Series]
GREEN EARTH TECHNOLOGIES INKS SPONSORSHIP DEAL WITH GUNNAR RACING
WOW...what a livery!
Green Earth Technologies and Gunnar Racing unveiled the evocative livery for the Green Earth Team Gunnar ORECA FLM09 that will compete in the Le Mans Prototype Challenge class for the 2010 American Le Mans Series presented by Tequila Patrón.
The GETG prototype will be the first Series car to use environment safe oil, G-OIL™, the world's first bio-based and ultimate biodegradable motor oil approved by the American Petroleum Institute. The new GETG car will also be prominently featured in the company's first national commercial. In 2009, Green Earth Technologies signed a two-year deal naming G-OIL the official motor oil of the American Le Mans Series and the International Motor Sports Association (IMSA).
The GETG FLM09 will be the first Series car to use environment safe G-OIL™.
"Gunnar Racing is a top-notch first class racing organization and we are so proud to have them race on G-OIL and have the logo prominently featured on the new car," said Jeffrey Loch, Founder and Chief Marketing Officer of Green Earth Technologies. "Green Earth Team Gunnar is just the next step in the ALMS redefining racing as a green and responsible sport."
The new Gunnar FLM-09 racing car will run on G-OIL and will be raced by Gunnar Jeannette, the youngest driver ever to complete the 24 Hours of Le Mans race as well as Christian Zugel and Elton Julian.
"We are excited to get on the tracks with our new car and show the world that Green Earth Team Gunnar is the one to beat for 2010," said Kevin Jeannette CEO and Founder of Gunnar Racing and Gunnar's father. "It is a pleasure to partner with Green Earth Technologies, racing green and clean."
Green Earth Technologies' marketing plan for 2010 will heavily promote the newly formed Green Earth Team Gunnar with consumer and trade buzz. Alliance Agency, a division of Grey Group and GET's AOR, will be producing a 30-second commercial spot for G-OIL, highlighting the new racing car. The commercial will air on upcoming Series telecasts on network and cable channels.
G-OIL is the world's lowest petroleum, "eco-friendly," ultimate biodegradable motor oil. Unlike traditional petrochemical-based motor oils from leading manufacturers, Green Earth Technologies' G-OIL is made with American-grown renewable animal fats. These saturated fats, whose molecular single-bond carbon chains are similar to common petroleum oils, have no harsh effects on the environment, and drastically cut our dependence on foreign oil.
The American Le Mans Series presented by Tequila Patrón will open its 12th season with America's greatest sports car race, the 58th Mobil 1 Twelve Hours of Sebring presented by Fresh from Florida from March 17-20. The green flag will fall at 10:30 a.m. ET on Saturday, March 20 with live coverage on SPEED starting at 10 a.m. ET. Live coverage also will be available on American Le Mans Radio, as well as Sirius Channel 127 and XM Channel 245. Visit the Series' schedule page for ticket and accommodation information. Live Timing and Scoring, track schedule, entry list and much, much more will be available on Racehub at americanlemans.com.