During the the first half of the 20th century, automobile rallies such as the Mille Miglia, brought brand awareness and prestige to grand tourers bearing now-famous marques like Porsche, Ferrari and Bugatti. Beginning August 3rd, the e-miglia will attempt to do the same for electric transport with a rally that will see two, three and four-wheeled vehicles make their way through the picturesque Alps between Munich, Germany and Riva del Garda, Italy. Organized by the same folks behind the admittedly antithetical Transsyberia Rally, this new event will not be a mad dash through a continents-length of mud but rather maintain a focus on consistency and other objectives as participants make their way along public roads. Well, mostly. There will be some "athletic challenges" during some stages on closed-off terrain.
The pursuit of the €10,000 purse ($13,738 at today's rate) over 660 kilometers (410 miles) is open to anyone with a licensed vehicle that falls into one of four classes (which include serial hybrids) capable of traveling 200 km (124 miles) a day. Registration for the 50 starting places starts now, with all the necessary information available at their website (albeit in German at the moment). We'll keep track of how this develops but for now you can check out the promotional video waiting after the jump.
[Source: e-miglia | Source Image: Earth explorer - C.C. License 2.0]