About a month before the Geneva Motor Show, Peugeot announced a hyper-miling competition for up to 72 drivers to see how little fuel they could use getting from Paris to Geneva. After evaluating all the written entries, Peugeot selected the drivers and set them up last weekend in four different diesel-powered models.

Over the course of the two-day, 622-mile drive, the competitors put up some pretty impressive numbers. The top overall result came in a C-segment 308 hatchback with an overall average of 74.9 miles per gallon (U.S.). Next up was the smaller 207 HDi 90 with 72.5 mpg. Particularly impressive were the 5008 MPV with 70.6 mpg and the new 3008 crossover with 65.9 mpg. Part of the competition included a prescribed time window based on the speed limits along the route to make sure that drivers didn't simply drive at excessively slow speeds. Peugeot hasn't published the names of the drivers but each of the class winners are getting a brand new Peugeot.

[Source: Peugeot]



  • 72 entrants from 18 countries drove in 4 different Peugeot HDi diesel cars
  • 1000km of normal roads from Paris to Geneva in all weathers
  • Peugeot 308 HDi returns just under 90 mpg in real world driving conditions.

Coinciding with the 2010 Geneva Motor Show, the Peugeot ECO CUP was designed to see if four different standard Peugeot HDi diesel models in the hands of everyday drivers could deliver fuel economy to match or beat the official government fuel economy figures.

The result? They were not so much matched as shattered. The best return was a fraction shy of 90mpg and, what is more, this wasn't in a tiny city car, hybrid or specially adapted vehicle. It was in a standard production Peugeot 5-door 308 HDi 110 model, driven over 1000kms of French and Swiss roads in heavy wintery conditions. Even Peugeot's new 7-seat 5008 MPV returned economy figures of nearly 85mpg.
Average fuel consumption achieved by the winning drivers:

  1. Peugeot 308 HDi FAP 110 – 89.95 mpg
  2. Peugeot 207 HDi 90 – 87.10 mpg
  3. Peugeot 5008 HDi FAP 110 – 84.77 mpg
  4. Peugeot 3008 HDi FAP 110 – 79.10 mpg

Jon Goodman, Managing Director of Peugeot UK, said: "This project has proven two things; that there are a lot of people out there interested in doing their bit for the planet by stretching fuel economy to the max; and that this can be achieved in standard Peugeot diesel cars, with our new 5008 7-seater MPV nearly cracking 85mpg and our 308 5-door family hatch pushing 90mpg. This is a great reminder that, in this dynamic and technology-obsessed industry, genuine environmentally friendly motoring is available for the masses right now."

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