Toyota looks to boost March sales with "biggest offers ever"

Toyota has been getting hammered on Capitol Hill and on the showroom floor, but the Japanese automaker isn't going to take the punishment sitting down. To spur sales during this time of crisis, Toyota is betting big on incentives that included 0 percent financing and leases under $200 on its most popular products.
Effective immediately, Toyota is offering 0 percent financing for up to 60 months for the Camry, Corolla, Matrix, RAV4, Avalon, Highlander, Tundra and Yaris. If you're not looking to buy, the embattled automaker is offering lease specials of $179 on the Corolla and $199 for the perennially top-selling midsize Camry. To sweeten the pot, Toyota is also offering two years of free maintenance for all customers who purchase a new Toyota and have proof of current ownership of a Scion, Lexus or Toyota in the household.

With sales down nine percent in February versus the same month in 2009, Toyota needed to do something to get foot traffic into its dealerships. Since these are some of the best incentives we've ever seen Toyota dole out, we're thinking it just may work. But if these generous incentives don't spur a rush to local Toyota dealers, we're not sure what more Toyota will be able to do to regain lost momentum. The new rebates are good through April 5, 2010. Hit the jump to read over the Toyota press release.

[Source: Toyota]
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TORRANCE, Calif., March 2, 2010 – Toyota Motor Sales, U.S.A., Inc. today announced plans to launch the company's most far-reaching sales program in its history.

Starting today, through April 5, 2010, the national marketing program includes financing, leasing and customer loyalty offers. Highlights of the program include:

• 0% APR financing for up to 60 months on 2010 Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Tundra and Yaris, for qualifying buyers.
• Low lease rates on 2010 Avalon, Camry, Corolla, Highlander, Matrix, Prius, RAV4, Tundra and Venza, for qualifying buyers. Examples include a Corolla lease for $179 a month and a Camry lease for $199 a month, although offers may vary regionally.
• Complimentary two-year premium maintenance program for customers who purchase or lease a new vehicle and provide proof of a Toyota, Lexus or Scion vehicle already registered in household, with applicable conditions.

"We launched this program to expand the focus on our customers, and thank them for their loyalty by adding value to our products," said Bob Carter, group vice president and general manager of Toyota Division for Toyota Motor Sales, USA, Inc. "We are standing behind our customers and our vehicles. It's a great time to buy a Toyota."

The marketing program will be supported by a television ad campaign from Toyota's advertising agencies Saatchi & Saatchi and Conill LA.

The March Sales Event television ads will begin airing on March 2, and will highlight the special 0% financing for 60 months offer. In addition, the ads will feature discussions with customers who recently purchased Toyota vehicles and reflect their feedback. Other commercials feature Toyota dealership associates, including salespeople, customer service representatives, technicians and others, thanking customers for their support and loyalty to Toyota.

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