Lotus Evora "Naomi for Haiti" edition – Click above for high-res image gallery
You can mentioned Lotus in the same breath as Ferrari and Porsche, but in terms of price at least, the British sportscar-maker plays in a different league from its Italian and German counterparts. Although exotic in profile, Lotus doesn't churn out the half-million-dollar super-rare flagship hypercars its contemporaries are known for. But for every rule, there's an exception.
Last week we reported on the creation, in conjunction with supermodel Naomi Campbell, of eight special-edition Lotus Evoras to raise money for disaster relief in Haiti. Now the first examples have gone to auction, held during London Fashion Week, and are already fetching nearly $500,000 apiece.
At GBP 320,000 ($493k), the first example went to Campbell's Russian oligarch boyfriend Vladimir Doronin, who was hellbent on securing the #1/8. The second example also sold for over 300k pounds sterling, and the third at an undisclosed price somewhere below the mark. Five examples remain, and are up for auction now at naomiforhaiti.com until February 28. Details in the press release after the jump.
Bidding Commences on the "Naomi for Haiti" Lotus Evoras
Bidding Commences! Three Evoras Were Auctioned at The Fashion For Relief TM Event, With The First Two Reaching Over GBP 300,000 Each!
The discerning fashion show audience at the Fashion For Relief TM show last night made their feelings clear about the design of the "Naomi for Haiti" Lotus Evora with the bidding reaching an incredible GBP 320,000. The winning bid came from Naomi Campbell's boyfriend, Vladimir Doronin, who wanted to ensure that he got the first car, number one of eight.
Bidding on the remaining five "Naomi for Haiti" Lotus Evoras started at 0800 GMT today on the www.naomiforhaiti.com website. There are only 9 days to register a bid for these highly desirable "Naomi for Haiti" Lotus Evoras as the auction will end at 1200 noon GMT on the 28th of February 2010.
The grand total raised for the Fashion For Relief TM charity and the highest bidders will be announced by Naomi Campbell at the Lotus press conference on the 2nd of March at the Geneva Motorshow.
Naomi made a stylish entrance in one of the "Naomi for Haiti" Lotus Evoras, with a further fifteen Lotus Evora sports cars being used to provide a VIP chauffeur service for the celebrities that supported the Fashion For Relief TM show. The Fashion For Relief TM charity supporters included; Yasmin Le Bon, Kate Moss, Geri Halliwell, Piers Morgan, Sarah Brown, Eva Hertzigova and Andrew Flintoff.
Naomi Campbell said: "I am incredibly grateful to everyone who has generously donated their time and effort to make Fashion For Relief TM happen. I'm thrilled with the support from Lotus and to have teamed up with my great friend Gino Rosato for this important cause. I hope we continue to raise as much awareness and funds as we can."
Gino Rosato, Director of Corporate Affairs at Lotus Cars stated, "I am very proud to welcome my good friend Naomi into the Lotus family. We are delighted to be able to work together to raise money for such a worthy cause. The Fashion For Relief TM event has proven to be exceptionally successful and it is fantastic to be able to help the nation of Haiti."
The special "Naomi for Haiti" Lotus Evora sports car that Naomi arrived in was on display at Somerset House during the Fashion For Relief TM show. The exclusive styling reflects Naomi's design direction and has been specially designed by Donato Coco, Lotus Director of Design. The bespoke "Naomi for Haiti" Evoras include a full range of options which combined with the custom design and special components make these cars an instant collectors item.
Naomi's Fashion For Relief TM event selected to support the White Ribbon Alliance as it campaigns for the health needs and rights of women and girls around the world, especially supporting its partners in Haiti at this time to rebuild the healthcare system for mothers and babies.