At the National Automobile Dealers Association convention in Orlando, FL on Sunday, Ford's President of the Americas Mark Fields announced the first new product for Mercury in several years. The fate of Ford's middle brand has been in doubt for over a decade as models like the Tracer, Sable and Cougar have been discontinued. Fields told the dealer group that Mercury would get a fresh compact model based on the new global compact platform from the upcoming 2012 Focus and Grand C-Max.
The Mercury will be one of 10 different vehicles that come off that platform and is expected to be joined by a small Lincoln based on the Concept C that debuted at the 2009 Detroit Auto Show. The Mercury Mountaineer is not expected to be replaced when the new Explorer debuts later this year. That would leave Mercury with the Milan, Mariner and the new compact. Fields gave no other details about the new model. However, it could be a version of one of the other European Focus models such as the coupe-convertible or the smaller five-seat C-Max.