Audi at the International Toy Fair – Click above for high-res image gallery
Audi has seemingly done the impossible: Produce desirable cars that emit exactly zero pollution or carbon dioxide. One of them is even a replica of the classic Auto Union Silver Arrow Type C race car, painted up in the expected shade of silver.
Perhaps the only problem is that these cars aren't exactly street legal. In fact, the aforementioned Auto Union model is exactly one half the size of the original racer, meaning its cockpit may only be suitable for children, and it's powered by pedals. Guess that makes sense, since the cars are being shown off at the 61st International Toy Fair in Nuremberg, Germany.
Audi is the first automaker to feature its wares at the show. "It's an exciting project," said Caroline Gerberding, who is responsible for exhibitions and events at quattro GmbH. "For the first time, the main focus of an exhibit is not to present our cars, but instead is aimed at showing off our 'little' Audi world."
61st International Toy Fair: Audi to exhibit
- Audi to be the first carmaker to exhibit at the International Toy Fair in Nuremberg
- Exclusive model cars and children's toys
- Approximately 2,700 exhibitors from 59 countries - including quattro GmbH
During its debut at the toy fair, AUDI AG subsidiary quattro GmbH will be exhibiting exclusive model cars and car-related toys, including remote-controlled cars, stuffed cars and an Audi motorsports teddy bear. Industry professionals, journalists, commercial resellers and large-volume buyers can view the world of toys offered by Audi by visiting the exhibit booth.
A special highlight for the toy fair is the Auto Union Silver Arrow Type C in a 1:2-scale version with chain drive. The stuffed TT and motorsports bear, the Audi kids' car and the Audi junior quattro will also be exhibited.
By being the first carmaker to exhibit at the Nuremberg fair, Audi is seeking to raise awareness of the diverse range of toys the company offers. "It's an exciting project," said Caroline Gerberding, who is responsible for exhibitions and events at quattro GmbH. "For the first time, the main focus of an exhibit is not to present our cars, but instead is aimed at showing off our "little" Audi world.
The International Toy Fair in Nuremberg is one of the world's leading professional exhibitions for toys and leisure products. About 2,700 exhibitors will display their wares from February 4-9.