Automotive News reports that GM is offering four years of free service visits – including oil changes and tire rotations – to specific Buick-GMC dealerships for owners of 1999 and newer Pontiac vehicles. Brian Sweeney, general manager of Buick-GMC, told AN that the plan is to "to keep the relationship with the Buick-GMC dealer." Customers will be given specific Buick-GMC dealers to utilize for the free service in order to help the dealers develop a relationship with said customer in hopes that they will use that dealership to purchase future products.
A potential problem with the plan is that Pontiac and Buick/GMC models aren't exactly in the same price range, though (potential) future products like the Buick Excelle and the GMC Granite concept could be priced competitively enough to keep some Pontiac owners in the GM family.
With new service customers on the way, we're sure the Buick-GMC dealers are excited about this program. Many Buick-GMC dealers used to sell Pontiacs as well, so many of the brand's former customers won't even have to go to a new dealer to cash in on the free maintenance.
[Source: Automotive News - Sub. Req. | Image: Justin Sullivan/Getty]