They don't build 'em like they used to, you say? Well Morgan does. And now they're building more of them than ever. So while the rest of the industry was looking at lots full of back stock and factory closures, Autocar reports that Morgan hit record sales figures in 2009, and expects the numbers to climb even higher in 2010.
The niche British automaker has consistently sold around 280 cars in its home market every year, and this year was no different. What changed for Morgan this year was the expansion into new markets, including strong sales in France and Germany that contributed to 690 units built and sold in 2009 – a massive increase on the usual 400 unit-per-annum level that the company's grown used to.
For the new year, Morgan is starting production on the SuperSports which, unlike its fixed-roof predecessor the Aeromax, is destined for American shores. With a bigger market on tap, a £125k (~$200k) price tag and a production run of 200 examples in store, Morgan expects to built some 750 units in 2010, nearly doubling its typical sales figures.