The Kia Ignition Soul is out to reset every perception of what a Korean car can be and who it can be for. That's why you get commercials like this one, for Jeff Wyler Kia in Ohio. We won't spoil the surprise, but having spent a few years around Eastgate, Ohio (shoutout to Williamsburg!) we can say that if the Ignition Soul gets Jeff Wyler to make commercials like this, then it is indeed a car to change the game – and no, there isn't a hamster behind the wheel.
Follow the jump for the vid, which has more than a little bit in common with R Kelly's Ignition Remix: "It's the remix to ignition, hot and fresh out the kitchen, mama rollin' that body..." Hat tip to Mike!