City of Paris and Europcar fight for Autolib' trade name

The story of the Paris' easy EV rental project, dubbed Autolib', is not a bed of roses. First of all, there were continuous delays announcing the specifics of the service. Finally, we found out it would consist of 3,000 cars that will be available 24/7 at a cost of €5 per half an hour. Now, the biggest problem is a legal complaint by Europcar that states that before the city of Paris announced the Autolib' service, Europcar had already registered a brand called Autoliberté (Autofreedom) for short-time rentals at multiple locations around the city. In response, the municipality of Paris and 28 other governments in the metropolitan area have decided to fight back in court, meaning that the story will continue, with no roses in sight.

[Source: Le Blog Auto]