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A couple of days after announcing U.K. pricing for the the new Rapide, Aston Martin has now also priced the North American version of its slinky four-door. When Aston starts deliveries of its newest model next spring, U.S. customers will have to pony up a minimum of $199,950. Aston Martin dealers will doubtless provide clients with the opportunity to substantially elevate that price tag via costly personalization options. After all, when you're dropping that kind of coin, you don't want to see yourself coming and going all the time.

The Rapide will be the first Aston Martin produced outside of Great Britain once cars start rolling off the line in Graz, Austria. The special factory was set up in cooperation with Magna Steyr prior to the global financial collapse, back when the Gaydon factory that makes the other Astons was running at full capacity. In these post-meltdown days, the decision about where to produce the car may have been very different. If you have the means, your local dealer is taking orders now. Official press release available after the jump.

[Source: Aston Martin]


Aston Martin Announces Rapide Pricing for the United States

Irvine, 5th December 2009. As the eagerly awaited Aston Martin Rapide four-door sports car goes through final engineering and testing phases before being launched in early quarter two 2010, Aston Martin confirms US pricing.

The price of the Rapide will start from $199,950 in the US which features an impressive level of standard specification including: Bang & Olufsen Beosound audio system tailored specifically for Rapide, heated memory seats, dual cast brakes and Adaptive Damping System.

The Rapide is Aston Martin's first production four-door sports car encapsulating the practicality of a car with extra doors and fusing it with the trademark sports car dynamics synonymous with modern Aston Martins.

Customer deliveries will commence in spring 2010, and it will be the first sports car to be hand-built at the Aston Martin Rapide Plant (AMRP) in Graz, Austria. The new 17,000 m2 building has been designed to reflect the quality levels established in Gaydon since 2003 permitting the fusion of modern technology, advanced manufacturing processes and handbuilt craftsmanship. Each Rapide will take approximately 220 man hours to build and will benefit from timeless craft skills just like the existing range: DBS, DB9, V12 and V8 Vantage do at Gaydon.

It is anticipated that +/- 2,000 Rapides will be built in the first year attracting a high proportion of new customers to the brand. Core to this trend is the mix of huge attention to detail throughout the car, ample accommodation for up to four adults and the spacious trunk while maintaining Rapide's elegant beauty and sports car profile.

The Rapide is on sale now available to order from the Aston Martin dealership network across North America.

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