That's no small beer, certainly, yet while it might appear to be impressive, other less obviously impressive number plates have recently been fetching ridiculous amounts: aside from the UK tuner who bought the "F 1" plate for $870,000, earlier this year a gent – also in the UK – bought "1 D" for $513,000. And it's not just our British pals in that game: "D1ANA" is far less fetching than the number "6," which was bought by a Delaware man for $675,000. So there.
The preliminary viewing was today, but it's not too late to get in on the auction. Follow the jump for the press release, and get your pounds and pence ready.
Numberplate could sell for £100,000
Story/Invitation/ photo call
FANS of the late Princess of Wales will be queuing up to bid for car numberplate D1ANA at auction. The coveted registration plate is expected to fetch £100,000 - possibly more – when it goes up for auction at COYS "True Greats", motoring auction at the Royal Horticultural Halls in London on December 1.
The number plate is part of a massive auction which is receiving attention from all over the world as investors and collectors look to new areas to invest their money in.
The auction, which celebrates COYS 90th anniversary, will see some 60 iconic cars, 58 guitars from the world or rock and pop, as well as models, automobilia and dozens of sporting guns, going under the hammer.
COYS are turning the preview for the sale on the evening of November 30th into a huge party which will see Charlie Chandler's famous band "Behind Bars", taking to the stage and some of the guitars being put through their paces by Mick Rogers – lead guitarist and founder member of Manfred Mann's Earthband.
Top London Chef, William Drabble, and his Ririn Biggs assistant pastry chef, Ririn Biggs from the St James Hotel and Club at Park Place, in London, have designed a birthday cake with a "motoring flavour" which they will deliver to the party in one of the most significant pre-war Rolls Royce's still to exist.
"Its not every day that a company celebrates its 90th anniversary", said the Managing Director of COYS, Chris Routledge, who will present the history of COYS to assembled guests", and we intend this to be a great party." He added: "We are starting to come out of the doom and gloom of the recession and there is every indication that people are looking for that extra-special Christmas present."
Amongst the cars being offered is the highlight of the sale is a 2004 Ferrari Enzo Estimate Refer Department; a 2005 Koenigsegg CCR, estimate Refer Department; a 1969 AC 428 Frua with only 2 owners and, beautifully restored, estimate £70,000-£80,000; a 1963 Porsche 356B Cabriolet (Restored), estimate- no Reserve; and a 1955 Mercedes-Benz 300SL Gullwing, estimate £280,000-£350,000
You are cordially invited to attend the COYS 90th anniversary party which will take place at 19.00 hours at the Royal Horticultural Halls, London SW1
- If you wish to preview the sale then photographers/reporters and film crews are invited to visit the Royal Horticultural Hall on Monday November 30th between 10am and 15.00pm.
- A picture call will also be held at the St James's Hotel and Club in London's West End (7-8 Park Place, London SW1A 1LS) at 18.15 when the cake, in the shape of an Aston Martin DB5 – Bond's favourite car – will be taken to the Royal Horticultural Halls in a special vehicle.
- There will be other photo opportunities during the evening when the cake is cut and the guitars are played.
If you would like to attend the event or photo calls, please RSVP to:
COYS: David Barzilay: 0207 544 8980/07860 322333 Or St James Hotel and Club: Julie Kemp, Brighter Group: 0207 603 2168 / firstname.lastname@example.org