But while 193 appears to be fairly insignificant when compared to overall sales, it also represents 30 percent of the 653 people who actually opted for the 60-day option in lieu of a $500 discount. While some would say that the 30% number is very bad for GM, we'd say that it isn't much of a surprise given the fact that those 653 customers obviously weren't very sure about their purchase decision to begin with.
GM appears to be pretty pleased with the fact that so few vehicles have been returned during the program, but the automaker also plans to learn from those who were dissatisfied with their product. Vice President of Global Product Engineering Mark Reuss told the Associated Press that he and other executives plan to call customers who turned in their vehicles under the program, calling it "about the best unfiltered consumer feedback we've had" and according to the report, Chairman Ed Whitacre came up with the idea to make the calls. GM's 60-day guarantee promotion is scheduled to end on January 4, 2010.
[Source: Associated Press | Source: Joe Raedle/Getty]