Lotus Evora gets a U.S. pricetag, starts at $73,200

Nov 16th 2009 at 10:58AM
2010 Lotus Evora - click above for high res image gallery

Now that the new Lotus Evora has been successfully launched in Europe, it's time to start delivering the new model to U.S. Lotus dealers. Production of U.S.-spec cars will be starting shortly so Lotus has finally defined a price point for the car beginning at $73,200. For that price you get the 276-hp Toyota-sourced 3.5-liter V6 and a 6-speed gearbox.

Unlike the minimalist Elise and Exige, the Evora is fully trimmed out in a fashion someone might expect of a $73,200 car, including hand-stitched leather from Muirhead and aluminum trim that hints at the structure under the plastic skin. The tiller is adjustable for reach and rake, which, along with the larger size of the car, should make getting in and out much easier than in the Exige. Final EPA numbers haven't been published yet, but the Evora is expected to top 30 mpg on the highway while the 0-60 time will be just 4.9 seconds.

If you haven't yet seen the Evora in person, Lotus has just started a 44-city dealer open house tour around the U.S. The full schedule is in the press release after the jump.


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[Source: Lotus]

PRESS RELEASE

2010 Lotus Evora Pricing Will Start at $73,500 in the US

In preparation for the arrival of the all-new 2010 Evora into the US market during the first quarter of 2010, two Evoras are set to begin a 44 dealer Open House Tour. Following are the Evora's US market product content, option packages, pricing details and the full Open House Tour schedule.

All-New 2010 Lotus Evora Prepares for Launch

While Evora production for the UK and European markets has been ramping up for months to begin fulfilling their orders, production for the US and Canadian markets has yet to begin. Though the Evora has only been shown on a few occasions thus far in the US and Canada, approximately the first two months of production are already pre-sold. To enable more sports car aficionados an opportunity to see the Evora in person, starting Friday, November 13 two Evoras will embark on a 44 dealer Open House Tour of the US.

The Lotus Evora in Summary

The Lotus Evora will enter the sports car market as the only mid-engine 2+2 in production. Evora is designed for people who desire the exotic sports car characteristics of stunning design, exclusivity, dramatic proportions and performance. However, it offers real-world usability, surprising efficiency and a unique sense of occasion as well.

Powered by a 3.5-liter V-6 producing 276 hp at 6,400 rpm and 258 lb./ft. of torque at 4,700 rpm, the Evora employs innovative lightweight chassis technology to ensure all-around exceptional dynamic performance, in keeping with the great Lotus tradition. From its beginning over 60 years ago, Lotus' consistent guiding principle has been to achieve 'performance through lightweight' and that's always meant all facets of performance including efficiency. The Evora provides unassailable proof of this ethos as the only regular production car in the world capable of accelerating from 0 – 60 mph in under 5 seconds (4.9), on up to a top speed over 160 mph (162) while also delivering 30+ miles per gallon on the highway.

Inside the Evora simplicity meets sophistication in an exquisite combination of detailing and hand-built craftsmanship. By using only the finest leather from renowned experts Muirhead, the interior is hand-trimmed and twin-stitched to create a beautifully tactile and visually striking environment. Genuine aluminum instrument and center console surfaces contain ergonomically positioned controls providing a purposeful drivers' cockpit. The leather wrapped steering wheel is tilt and telescopically adjustable, flat-bottomed to ease entry and exit and made from ultra-lightweight magnesium to provide super-precise feel through the wheel. The adjustable Recaro seats cradle the occupants and, along with the perfectly placed aluminum pedals, complete the optimum connection between driver - Evora - and the road. The rear seat area is cleverly hidden within the exotic, mid-engine profile of the Evora. An Alpine audio system with available touch-screen navigation, iPodâ„¢ (and other MP3 player) connectivity, Bluetooth and other amenities make the journey all the more pleasant. The Evora is a pure sports car that you can happily, comfortably enjoy every day.

For peace of mind, the 2010 Lotus Evora has a 3-year/36,000-mile limited vehicle warranty with an 8-year chassis perforation warranty.


Lotus Evora Standard and Optional Equipment
    S = Standard

    O = Optional
    Engine and transmission:
    276 hp 3.5 liter V-6 engine with VVT-I S
    6-speed manual transmission S
    Sports ratio 6-speed manual transmission O
    Optimal gear shift-point display S
    Twin polished exhaust tailpipe S
    Handling technology:
    Fully independent suspension layout S
    Forged aluminum unequal length double wishbones with integral joint S
    Lotus-tuned Bilstein mono-tube gas dampers (front and rear) S
    Eibach coaxial coil springs (front and rear) S
    Anti-roll bars (front and rear) S
    Pirelli P ZeroTM ultra-high performance tires (225/40 ZR18 front and 255/35 ZR19 rear) S
    Hydraulically-assisted power steering S
    BOSCH Electronic Differential Lock (EDL) S
    Lotus Traction Control (LTC) - switchable S
    Lotus Electronic Stability Control (ESC) S
    Safety Technology:
    Lotus lightweight deformable bonded aluminum front structure S
    Lotus all-aluminum safety monocoque 'tub' S
    Lotus welded galvanized deformable steel rear structure S
    Lotus side impact safety structure S
    Stainless steel fuel tank, sheltered within safety shell S
    2-stage airbags for driver and front passenger S
    AP Racing 4-piston aluminum alloy brake calipers (front and rear) S
    Ventilated brake discs (13.8" front and 13.2" rear) S
    BOSCH ABS with servo assisted brakes featuring:
    • Hydraulic Brake Assist (HBA)
    • Electronic Brake Distribution (EBD)
    		 S
    Key located remote central locking system and trunk release S
    Immobilizer and key activated alarm S
    3rd central brake light – high mounted S
    Rear windscreen defroster S
    Insulated double-glazed rear window, filled with Argon gas S
    Tire pressure monitoring system S
    Wheels:
    Silver cast alloy wheels (18" front and 19" rear) S
    Stealth Grey cast alloy wheels (18" front and 19" rear) O
    Silver forged alloy wheels (18" front and 19" rear) O
    Gloss Anthracite forged alloy wheels (18" front and 19"rear) O
    Exterior equipment:
    Bi-Xenon headlights with headlight washing system S
    Body colored, heated, electric door mirrors S
    Body colored, heated, electric, power-fold door mirrors O
    Aerodynamically optimized rear wing and diffuser S
    Body colored door handles S
    Chrome 'LOTUS' and model designation badges S
    Interior specification:
    Air conditioning system S
    Adjustable Recaro black leather sport seats (front). Recline, tilt

    and slide. Black cloth trimmed rear seating area.

    		 S
    Flat-bottomed leather and magnesium steering wheel S
    Manual steering column adjustment for height and reach S
    Bespoke aluminum illuminated control knobs and switches S
    Electric windows S
    Leather gear shift knob and gaiter S
    Leather handbrake cover S
    Remote release glove box S
    Door storage bins & integrated cup holders S
    12-V interior accessory socket S
    12-V trunk mounted accessory socket S
    Lotus command center with auxiliary trip computer S
    Entertainment:
    Alpine CD/MP3/WMA receiver including:
    • 2x45W High Power Amp (6.25" coaxial 2-way speakers & dash mounted tweeters)
    • CD-R/-RW/MP3 playback capability
    		 S
    Full speed connection for iPod touch, iPod nano and all iPod models with dock connector S
    Full speed AUX input S
    Quick search S
    Lightweight fractal radio aerial S
    Technology Package: O
    Upgraded stereo system with:
    • Alpine Mobile Media Station
    • DVD±R/±RW/MP3/AAC/WMA/DivX Playback
    • 2x50W High Power Amp (6.25" coaxial 2-way speakers & dash mounted tweeters)
    • Alpine lightweight amp with lightweight 150 W subwoofer
    • 7" WVGA Touch Screen display
    • Alpine BlackBird Portable Satellite Navigation
    • Bluetooth mobile phone connection
    • USB connection for various iPod models, selected other MP3 players and memory sticks
    • iPod connection and docking cradle in glove box
    • Full speed AUX input
    • Quick search
    • Cruise Control, included in steering wheel
    • Rear parking sensors
    Technology Package upgrades:
    Alpine/Lotus IMPRINT Sound, Specialized Advanced fine-tuning
    • Optimization of sound reproduction
    • Enhanced sound staging and definition within the car
    		 O
    Alpine Reversing camera (day & night) with 138O Field of View O
    Premium Package: O
    • Accent lighting
    • Leather trimmed tailgate insert panel
    • Evora logo on dash
    • Premium floor mats
    • Choice of seat leather color
    - Charcoal

    - Oyster

    - Paprika

    - Cocobolo

    • Leather trimmed lower dash
    • Leather trimmed door panel below trim band
    • Leather trimmed door pockets
    • Leather trimmed footwell side panels
    • Leather trimmed door sill covers
    • Leather trimmed center console
    • Front center armrest – leather trimmed
    Sport Package: O
    Switchable sports mode featuring:
    • Enhanced throttle response and RPM limit
    • Sports traction control mode with increased yaw and slip thresholds
    • Sports diffuser
    • Titanium exhaust tips
    • Cross-drilled brake discs
    • Black painted brake calipers
    Paints:
    Solid Paint Colors: S
    • Ardent Red
    • British Racing Green
    Metallic Paint Colors: O
    • Starlight Black
    • Liquid Blue
    • Persian Blue
    • Canyon Red
    • Arctic Silver
    • Storm Titanium
    • Solar Yellow
    Lifestyle Paint Colors: O
    • Phantom Black
    • Aquamarine Blue
    • Laser Blue
    • Isotope Green
    • Carbon Grey
    • Graphite Grey
    • Chrome Orange
    • Quartz Silver
    • Aspen White
    Premium Paint Colors: O
    • Burnt Orange
    • Ice White
    Warranty: S
    3-year/36,000-mile limited vehicle warranty. 8-year chassis perforation warranty.

Lotus Evora Standard and Optional Equipment Pricing

              MSRP
    2010 Lotus Evora 2+2 $73,500
    Premium Package $1,990
    Sport Package $1,275
    Technology Package $2,995
    Sports Ratio 6-Speed Gearbox $1,500
    Premium (IMPRINT) Audio $695
    Reversing Camera $495
    Power Folding Mirrors $450
    Stealth Grey Cast Alloy Wheels $475
    Silver Forged Alloy Wheels $1,750
    Anthracite Forged Alloy Wheels $2,125
    Metallic Paint $590
    Lifestyle Paint $1,200
    Limited Paint $3,300
    StarShield $995
    Destination $1,175

Lotus Evora Dealer Open House Promotional Tour

Dates City / State Lotus Dealer
    Nov. 13 - 14, 2009 Boston, MA Lotus Motorsports, Inc.
    Nov. 13 - 14, 2009 Bellevue, WA Park Place. Ltd.
    Nov. 15 - 17, 2009 Watertown, CT Valenti Motors, Inc.
    Nov. 16 - 17, 2009 Portland, OR Lotus of Portland
    Nov. 18 - 19, 2009 Branford, CT Premier Lotus
    Nov. 19 - 20, 2009 Reno, NV Lotus of Reno
    Nov. 20 - 21, 2009 Huntington Station, NY Lotus Motorcars of Long Island
    Nov. 30 - Dec. 1, 2009 Manhattan, NY Manhattan Motorcars
    Dec. 2 - 3, 2009 Maywood, NJ Park Avenue Lotus
    Dec. 2 - 3, 2009 Denver, CO Lotus of Denver
    Dec. 4 - 5, 2009 Hopewell, NJ Sports & Specialist Cars
    Dec. 4 - 5, 2009 Las Vegas, NV Lotus of Las Vegas
    Dec. 7 - 8, 2009 Springfield, PA Rothrock Motorcars
    Dec. 7 - 8, 2009 San Francisco, CA Lotus of San Francisco
    Dec. 9 - 10, 2009 Sewickley, PA Ascot Imported Cars
    Dec. 9 - 10, 2009 Redwood City, CA Boardwalk Lotus
    Dec. 11 - 12, 2009 Cleveland, OH Lotus of Cleveland
    Dec. 11 - 12, 2009 Los Gatos, CA Lotus of Los Gatos
    Dec. 14 - 15, 2009 Dublin, OH Midwestern Auto Group
    Dec. 16 - 17, 2009 Birmingham, MI Auto Europe
    Dec. 16 - 17, 2009 Thousand Oaks, CA Lotus of Thousand Oaks
    Dec. 18 - 19, 2009 Grand Rapids, MI Fox Lotus
    Dec. 18 - 19, 2009 Van Nuys, CA Galpin Lotus
    Jan. 4 - 5, 2010 Chicago, IL Fox Valley Motorcars
    Jan. 4 - 5, 2010 La Jolla, CA Symbolic of La Jolla
    Jan. 6 - 9, 2010 Lake Bluff, IL Lake Forest Sportscars, Ltd.
    Jan. 6 - 7, 2010 Newport Beach, CA Newport European
    Jan. 11 - 13, 2010 Minneapolis, MN Lotus Minneapolis
    Jan. 14 - 16, 2010 St. Louis, MO Lotus St. Louis
    Jan. 15 - 16, 2010 Austin, TX Lotus of Austin
    Jan. 18 - 19, 2010 San Antonio, TX Lotus San Antonio
    Jan. 20 - 21, 2010 Atlanta, GA Lotus of Atlanta
    Jan. 20 - 21, 2010 Houston, TX Star Motor Cars
    Jan. 22 - 23, 2010 Dallas, TX Overseas Motors
    Jan. 22 - 23, 2010 Greenville, SC Lotus Greenville
    Jan. 27 - 28, 2010 Richmond, VA Euroclassics Lotus
    Jan. 29 - 30, 2010 Gaithersburg, MD Criswell Lotus
    Feb. 1 - 2, 2010 Jacksonville, FL Lotus Jacksonville
    Feb. 3 - 4, 2010 Orlando, FL Lotus of Orlando
    Feb. 5 - 6, 2010 Tampa Bay, FL Lotus of Tampa Bay
    Feb. 8 - 9, 2010 Pompano Beach, FL Lotus of Pompano
    Feb. 10 - 11, 2010 West Palm Beach, FL Palm Beach Motor Cars, Ltd.
    Feb. 12 - 13, 2010 North Miami Beach, FL Prestige Imports
    Feb. 18 - 19, 2010 Coral Gables, FL The Collection

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