There was a time when Ford vehicles absolutely dominated the list of the top 10 vehicles sold in the U.S. The F-Series was always number one, followed by stalwarts like the Taurus, Explorer, Ranger and even the Focus (or Escort before that). 2001 was a long time ago, though, and the past eight years haven't exactly been stellar for the Blue Oval. The tide may be changing for 2009, though, as the Dearborn, MI-based automaker has seen its market share rise steadily in a down auto market.
Ford's biggest success may be the 2010 Fusion, as the sharply redesigned sedan now delivers best-in-class fuel economy, an impressive hybrid option, a Sport model and all the features and amenities necessary to compete against the best vehicles in the segment. Customers have taken notice of the new Fusion, and Ford's payoff is that Fusion sales are the best they've ever been. In fact, Ford has already eclipsed the model's all-time best sales year of 2007 by nearly 2,000 units. The Fusion is selling so well in this dismal car market that it has now made its way into the top 10 vehicles sold in the U.S. Ford can also take pride in the fact that the Fusion is the best-selling domestic car (not including trucks) in the U.S.
While the Fusion has finally hit its stride after five years on the market, Ford's mid-size sedan has a long way to go before catching the Japanese bogeys. The Toyota Camry has nearly doubled the Fusion's year-to-date sales of 151,000 units, and the Honda Accord isn't too far behind. Even the Nissan Altima is ahead of the Fusion by nearly 18,000 units.
While the Fusion still has a ways to go before it can look down upon the likes of Camry and Accord, we're thinking cracking the Top 10 is still worth a Dos Equis or two. Hit the jump to read over the Ford press release, which is rightfully chock full of bragging.
* Sales of the Ford Fusion – America's most fuel-efficient midsize sedan – have set a new record with sales figures for 2009 already eclipsing the previous full-year record set in 2007
* Fusion is now among America's Top 10 selling vehicles and the No. 1 selling domestic car
* Fusion consideration from import shoppers is at an all-time high
* Consumers want new features and smart technology, with half opting to buy high series models – Fusion Hybrid, Sport and SEL
DEARBORN, Mich., Nov. 12, 2009 – Soaring sales of the Ford Fusion have made 2009 already a record-breaking year for America's most fuel-efficient midsize sedan.
Sales for 2009 already have reached 151,137 units, eclipsing the previous Fusion full-year sales high of 149,552 in 2007. Importantly, Fusion sales are skyrocketing at a time when industry sales are the lowest they have been since the early '80s.
"It's extraordinary that a car could set a sales record in an environment where overall industry sales are down 26 percent from a year ago," Ford sales analyst George Pipas said.
In the first ten months of 2009, Fusion sales were 15 percent higher than a year ago. Also, Fusion has moved among America's Top 10 selling vehicles and the No. 1 selling domestic car.
The 2010 Fusion and Fusion Hybrid are the most fuel-efficient sedans in America. The new models offer more power, class-exclusive technologies, such as Blind Spot Information System (BLIS®) and Ford SYNC®, and more total passenger and luggage capacity than the Toyota Camry.
According to Fusion Marketing Manager Jonathan Richards, the diversity of the 2010 Fusion lineup is drawing a growing number of customers to the brand.
"There is no reason for customers shopping for a midsize sedan to look beyond the Fusion, because the lineup offers something for everyone – a Hybrid model, a Sport version and a new selection of gas-powered engines paired with six-speed transmission," he said.
Sales data show that consumers are taking notice.
"Fusion Hybrid, Sport and SEL models account for 50 percent of sales," said Richards. "Data also show that customers are embracing technology offerings such as voice-activated navigation, SYNC and Sony® Audio."
Sales of the new Fusion Hybrid account for almost 20 percent of total Fusion retail sales. Perhaps even more significant, more than 60 percent of Fusion Hybrid sales have been to customers coming from import brands – mostly Toyota and Honda.
The Fusion Hybrid delivers an EPA estimated 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. It also offers innovative new technology – SmartGauge™ with EcoGuide – that coaches hybrid drivers to maximize fuel efficiency.
According to early 2010 survey data obtained in the 2009 U.S. Global Quality Research System (GQRS), the 2010 Fusion Hybrid has the highest customer satisfaction ratings of any Ford vehicle ever. The survey was conducted for Ford Motor Company by RDA Group of Bloomfield Hills, Mich.