Can a Hummer be green? The brand that most obviously represents American excess in the minds of environmentalists – though Hummer's vehicles aren't actually worse than any other large SUV – has seemingly been fighting off its negative stigma since shortly after the introduction of the larger-than-life H2. Part of the brand's hopeful transformation includes giving each model a flex-fuel variant, and the latest application of that principle is seen on the 2010 H3 and H3T.
Interestingly, the engine that gets the E85 capability is the largest and most powerful option: the 5.3-liter V8 as fitted to the top-level Alpha series – not the slightly more fuel efficient inline-five. In any case, anyone who ticks the V8 box on the options list will be blessed with 300 horsepower, 320 lb-ft of torque and the ability to pump ethanol into the tank if he or she should so desire.
Not green enough for you? Baby steps, people... Hummer CEO James Taylor (no, not that James Taylor) promises bigger eco steps in the near future, saying, "This is just the first step in Hummer's evolution to offer responsible, yet highly capable all-terrain vehicles. Future models will be lighter, more efficient and will continue to offer the best blend of off-road capability and on-road performance."
In related news, the 2010 Hummer H3 and H3T will be offered with three new premium exterior colors for 2010: Red Rock Metallic, Silver Stone Metallic, and Canyon Metallic. Huh, no green? Each of the three new hues can be seen in our photo gallery below, and you can view the official press release after the jump. Enjoy!
HUMMER Introduces Biofuel Capability, New Colors for the 2010 H3 and H3T
DETROIT - HUMMER announced today updates to the 2010 HUMMER H3 and H3T midsize all-terrain vehicles including the addition of three new exterior colors and an available E85 Flex Fuel capable 5.3L V8 engine as part of its commitment to offer a biofuel powertrain in all body styles by 2010. Both H3-based vehicles will begin arriving in dealerships before the end of 2009 in North America.
"In 2007, HUMMER committed to offer a biofuel powertrain in every vehicle by 2010 and follows through on that promise with the addition of a new 300-horsepower, E85 Flex Fuel capable 5.3L V8," says James Taylor, HUMMER CEO. "This is just the first step in HUMMER's evolution to offer responsible, yet highly capable all-terrain vehicles. Future models will be lighter, more efficient and will continue to offer the best blend of off-road capability and on-road performance."
The new 5.3L V8 Flex Fuel engine is standard in all 2010 Alpha series' models and is a powerful and efficient member of GM's legendary small-block V-8 family. It is rated at 300 horsepower (224 kW) and 320 lb.-ft. of torque (434 Nm). An aluminum cylinder block is used with the H3 Alpha's engine. It helps reduce overall mass and maintains a more desirable front-to-rear weight balance.
A Hydra-Matic 4L60 electronically controlled four-speed automatic transmission is paired with the 5.3L engine. Flat towing is enabled on all H3 and H3T models.
HUMMER also continues to expand customer choice with the introduction of three new premium colors for 2010, which include Red Rock Metallic, Silver Stone Metallic, and Canyon Metallic.
The H3 and H3T feature an extensive list of standard equipment, including full-time electronic four-wheel drive; Hill Start Assist; Stabilitrak electronic stability control system; four-wheel anti-lock brakes with traction control; roof-rail side curtain airbags and dual-stage frontal air bags with passenger sensing system; tire pressure monitoring system; OnStar; bluetooth hands-free capability and HUMMER's premium five-year/100,000-mile powertrain warranty plan.
Pricing for the 2010 model year H3 remains unchanged from 2009, with a starting MSRP of $33,390. H3T pricing begins at $30,915, a slight $165 increase from 2009. HUMMER has lowered the 2010 H3T Alpha price $335 with a new MSRP of $35,680. All 2010 models also include destination charges of $780.
The 2010 HUMMER H3 and H3T are scheduled to arrive in dealerships in December 2009.
HUMMER is premium all-terrain vehicle manufacturer, with a product line-up that consists of the H2, H2 SUT, H3 and award-winning H3T. HUMMER models are available today in 38 countries around the globe.