SEMA 2009: WD-40 Camaro looks cool, needs more stickers

2010 WD-40 Chevrolet Camaro - Click above for high-res image gallery

With a 600-horsepower, 6.2-liter V8 residing underhood, we'd happily spray ourselves into the seats of this WD-40 showcar. The legendary lubricant company actually contracted a slew of top-shelf builders to do the custom outfitting, they just sponsored it. Either way, this blue-and-yellow 2010 Chevrolet Camaro is for a good cause – it was built to support the SEMA Cares charity and will be auctioned off at the next installment of the Barrett-Jackson Auction in Scottsdale. Proceeds will benefit the Childhelp and Victory Junction Gang charities, among others.

The WD-40 Camaro also serves as a nice tribute to recently deceased company founder, John Barry. While the car was certainly well guarded, we wouldn't say we were that tempted to steal it. Don't get us wrong, it's not a bad looking Camaro. Although WD-40 had it parked in the darkest corner we found in all of SEMA, it still looked pretty striking in that bright yellow and deep blue combo. Our only complaint is that it didn't go far enough. The tiny WD-40 stickers on the fenders are way too small – this thing needs huge ones on the doors, hood and/or trunk too. And it seems almost blasphemous for them to have missed out on one of the most iconic features of the WD-40 cans, the bright red cap! Those wheels are just begging for them. Follow the jump for WD-40's full press release and check out our gallery below.

Photos copyright ©2009 Frank Filipponio/Weblogs, Inc.



LAS VEGAS (SEMA Show, Booth #10737), Oct. 21, 2009 – The WD-40®/SEMA Cares Camaro is making its debut inside the SEMA Show Grand Lobby Nov. 3-6, two months before it gets auctioned to help children in need.

The vehicle, a custom 2010 Chevrolet Camaro SS/RS with a 6.2-liter V8 engine and more than 600 horsepower, features a body kit, custom interior, entertainment system, and paint that emulates WD-40's signature blue and yellow can. A virtual version of the vehicle will also appear in Nitto 1320 Legends, an online racing game and social network with more than 900,000 members.

After debuting at the SEMA Show, the WD-40/SEMA Cares Camaro will appear at select West Coast auto-related events and then be auctioned at the Barrett-Jackson Classic Car Show and Auction Jan. 18–24 in Scottsdale, Ariz. Proceeds of the sale of the vehicle will go to Childhelp®, an organization that provides services to abused and neglected children, and The Victory Junction Gang® Camp, which provides life-changing camping experiences to special needs and chronically ill children.

"This vehicle honors a product that has helped mechanics, aftermarket professionals and auto enthusiasts get the job done for more than 50 years, and its sale will support great charities," said Tim Lesmeister, vice president of marketing at WD-40 Company. "We're having a lot of fun with the project, and we know it would not be possible without the time, energy, dedication and resources of our build partners."

Partners involved in the build of the Camaro include: APE Wraps; Audio Innovations; Cie Studios; DynoMax; Eclipse; Forgeline Motorsports; Haddad Motorsports; Hedman Hedders; House of Tints; Katzkin Leather; L&G Enterprises; MGP Caliper Covers; Nitto Tires; Odyssey Batteries; Paxton Automotive; Pedders USA; PhotoTouch Inc.; PPG Industries; Sony Computer Entertainment America; Street Scene Equipment; and Top Quality Powder Coating.

For more information about the vehicle, visit .

WD-40 Company, with headquarters in San Diego, is a global consumer product company dedicated to delivering unique, high-value and easy-to-use solutions for a wide variety of maintenance needs of "doer" and "on-the-job" users by leveraging and building the brand fortress of the company. The company markets two multi-purpose maintenance product brands, WD-40®, and 3-IN-ONE® and eight homecare and cleaning product brands: X-14® hard surface cleaners and automatic toilet bowl cleaners, 2000 Flushes® automatic toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room deodorizers, Spot Shot® aerosol and liquid carpet stain removers, 1001® carpet, household cleaners and rug and room deodorizers, and Lava® and Solvol® heavy-duty hand cleaners.

WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $292 million in fiscal year 2009.

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