BMW has substantially cut the price of its Sirius Satellite Radio factory option from $595 to $350 on select 2010 vehicles (excludes 5 Series, 6 Series and X3) while also adding functionality. Customers who choose Sirius will continue to receive "The Sirius Everything" package for one year, along with some of the most popular XM channels available including Oprah Radio, XM Public Radio and several sports channels.

Beyond cheaper hardware and expanded channels, BMW and Sirius have also made the satellite radio more user friendly. Users can now view the channel list as a channel name, artist and a new "Instant Replay" function allows you to replay a favorite song or program. You can also choose favorite songs and receive an alert when one of your favorites is being played, which is one of those good ideas somebody should have thought of long ago.

Anyone who has ever priced out a Bimmer knows that options can be a pricey endeavor, so lower satellite radio prices is sure to be welcome news to BMW buyers. We're wondering if other automakers will soon follow suit and also drop the price of their satellite hardware. Subscriptions to the now combined Sirius/XM service aren't exactly flying off the shelves, and a lower cost of entry to the hardware in cars can only help.

[Source: BMW]


Woodcliff Lake, New Jersey – November 2, 2009... BMW announced today that its SIRIUS satellite radio factory option has been enhanced with an expanded channel line-up and a price reduction for 2010 model BMW cars and Sports Activity Vehicles™ in the United States (excludes 5 Series, 6 Series, and X3). When ordering the SIRIUS option from the factory, the price has been reduced from $595 to $350, and continues to include a pre-paid one-year subscription to "The SIRIUS Everything" package.

The SIRIUS option will now include "The Best of XM" package, featuring popular XM channels including Oprah Radio , MLB Home Plate, NBA and NHL games, The PGA TOUR Network and XM Public Radio.

Additional features have been added to enhance the user experience and can be accessed via BMW's 4th-generation iDrive interface:

* The channel list may now be displayed as channel name, artist and song title.
* Artist and song title listings give listeners a "sneak-peek" to what is currently being played on the channel line-up.
* Channel surfing is now made easier by the provision of Direct Channel Input.
* Instant Replay allows users to time shift / replay a favorite song or program.
* Favorite Alert will notify users when a favorite artist, song, or game is being played.
* Traffic Jump allows users to automatically tune to the traffic message of a chosen metro area when the message becomes available to avoid missing important updates.

Vehicles not equipped with the iDrive controller will still have the Traffic Jump and Direct Channel Input features added to the feature set for 2010 when ordered with the SIRIUS option.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 87 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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