Take a close look at the Chevy Volt in the photo above. We've seen it a number of times already but we've never said anything about the color. While it's predominantly silver, it does have a green (or more specifically emerald) tint in it. According to General Motors spokesman David Darovitz, this will be one of the launch colors for the Volt and, in fact, will be exclusive to the company's extended-range electric vehicles. Anyone who has ever bought paint, sorted through a box of Crayolas or ordered a car knows that every hue, no matter how subtle, needs a unique name. This Volt color is no different.
GM wants to include Volt fans in the naming process and is running a contest on www.chevroletvoltage.com starting today. Between now and November 4, people can submit their color name suggestions on the site. GM will sort through submissions and pick out three finalists. Between Nov. 16 and Dec. 1 you can then vote for your choice among the finalists. The three finalists will be flown to LA where the winner will be announced on the eve of the LA Auto Show press days. That person will be among the first people in the world outside of GM who actually gets to drive (not just ride along) one of the pre-production Volts. We've include a full gallery of high-res Volt images, so jump in to get your creative juices flowing and start submitting your name ideas! Details are after the jump.
[Source: General Motors]
Chevrolet Invites Public to Name Volt Paint Color
Winner to be among the first to drive a Chevy Volt pre-production car
Contest begins today. Enter at chevroletvoltage.com
Vote for finalists November 16 through December 1, 2009
Three finalists and their guest awarded a trip to Los Angeles
Winning color name announced on December 1
DETROIT – The initial production color of the Chevrolet Volt extended-range electric vehicle (E-REV) is an exterior with an emerald hue. That's official. What's not certain is what Chevrolet will name that distinctive exterior color, so the company is turning to the public to help make the decision.
Starting today, on National Color Day, Chevrolet launches an online contest that asks for color name suggestions, with three finalists to be flown to Los Angeles this December to compete for a final chance to be among the first to test-drive a pre-production Volt.
"We want to invite consumers into the development process of the Chevy Volt and give people an opportunity to be part of our program," said Maria Rohrer, director, global Volt and global marketing operations at Chevrolet. "We're looking for a color name that captures the innovation and spirit of the Volt."
The contest will award three finalists and a guest roundtrip airfare to Los Angeles, two nights standard hotel accommodations, a $400 gift card and admission to the LA Auto Show on December 2, 2009. The winner will be announced by Chevy on December 1 and be given the opportunity to test-drive the pre-production Volt.
Entrants can submit their color name at www.chevroletvoltage.com through 8:00 a.m. ET on November 4. Chevrolet will choose three finalists among all the entries, based equally on originality, creativity, and the ability to capture the innovation and spirit of the Volt. The finalists will advance to a second round, where consumers will vote for the entries on www.chevroletvoltage.com, starting 8:00 a.m. ET on November 16 and concluding at 8:00 a.m. ET on December 1. Consumers are limited to one vote per person and per internet protocol address during the voting period.
Contestants can enter multiple name recommendations. In the event more than one entrant submits the same color name, the entrant who submitted that color name first will receive an Entry and all other Entries will be void. The contest is open to legal residents of the United States and District of Columbia. Entrants must be 18 years or older with a valid driver's license.
The silver exterior with an emerald hue will be available exclusively on the Chevy Volt. The new, consumer-named paint will join a palette of other Volt exterior colors available to order at the start of production including Black, Silver Ice Metallic, Cyber Gray Metallic, Crystal Red Metallic and a premium White Diamond Tri-Coat.
The Chevy Volt is a practical E-REV with an engine generator that extends the total driving range. It is expected to drive up to 40 miles on electricity without using gasoline or producing tailpipe emissions. When the Volt's lithium-ion battery is depleted of energy, the engine generator seamlessly operates to extend the total driving range to more than 300 miles.
Production for the Volt is expected to begin in late 2010. Pricing has not been announced. For full contest rules, visit www.chevroletvoltage.com.
Chevrolet is one of America 's best-known and best-selling automotive brands, and one of the fastest growing brands in the world. With fuel solutions that range from "gas-friendly to gas-free," Chevy has nine models that offer an EPA-estimated 30 miles per gallon or more on the highway, and offers three hybrid models. More than 2.5 million Chevrolets that run on E85 biofuel have been sold. Chevy delivers expressive design, spirited performance and strives to provide the best value in every segment in which it competes. More information on Chevrolet can be found at www.chevrolet.com. For more information on the Volt, visit http://media.gm.com/volt/.