Driving this newfound marketplace success is thought to be GM's recent abundance of new product launches, which include important models like the Buick LaCrosse and Cadillac SRX along with the Equinox and Camaro from Chevrolet. GM has received mostly favorable reviews on each of these vehicles and has invested money into advertising and media campaigns.
Still, maintaining the measure of success seen over the last month and continuing to grow that momentum in the long term won't be easy, and GM isn't likely to recapture its position as the dominant player in America that it once was any time soon. Of course, we'll be watching.
[Source: Auto Observer | Photo: Tom Pennington/Getty Images]