They call it Motor-Tober, and it's as made up as the R56 Mini's claims to the lineage of the original car. What's not fake are the deals you'll find on 2009 inventory. Before the snow flies, there's still time to enjoy the Mini's famed cheeky personality on foliage tours, and U.S. dealers would love to move out some stock to help fill the coffers going into the typically difficult holiday season.
Just as the car itself isn't the normal automotive fare, Motor-Tober isn't the run of the mill SUNDAY! SUNDAY! SUNDAY! sell-down. Dealers will be hosting test drive events so customers can try out the different flavors on offer, from convertible to Clubman. Takeaways like pumpkin carving stencils and temporary tattoos will be given out as reminders of the jack-o-lantern-faced vehicle.
To promote it all, there's a typically-Mini-clever marketing campaign. Tag lines such as "Save a pumpkin. Carve the road." Another spread shows one of the cars in the traditional sheet-based ghost costume. While the Openometer might not spin its needle much through the winter, if you head to your MINI store soon, there's still some days left before Thanksgiving to enjoy dry roads. High-res gallery below, press release posted after the jump.
[Source: Mini]
PRESS RELEASE
MINI USA CELEBRATES MOTOR-TOBER 2009: The Holiday to Enjoy Before the Real Holiday Season Begins
Woodcliff Lake, NJ – October 1, 2009... Today kicks off the 3rd annual Motor-Tober celebration, MINI's made-up holiday that lasts the entire month of October.
Motor-Tober is about enjoying horsepower and go-kart handling, saving money with great deals and celebrating for the sake of celebrating. MINI's October marketing campaign focuses on capturing autumn fun with witty ads and MINI gear, encouraging test drives and events at dealerships nationwide, aggressive financing on all 2009 models as well as special lease pricing on select 2009 inventory.
"MINI wants to celebrate the ramp-up to the winter holiday season, which is usually a stressful time, and make it a time to thoroughly enjoy motoring," said Jim McDowell, Vice President, MINI USA. "Nothing says exhilaration like getting behind the wheel of a MINI, and our Motor-Tober celebration encourages customers to do just that."
Through November 2nd, MINI will offer 1.9 percent financing for up to 60 months on the purchase of any new 2009 MINI vehicle. Additionally, lease rates as low as $259 per month will be available on select 2009 inventory, making now the time for customers to visit their local dealer for some of the year's best deals.
MINI dealers all over the U.S. will join in the Motor-Tober spirit by hosting local test drive events that encourage customers to spend time behind the wheel of the entire MINI lineup, including the Hardtop, Convertible and Clubman models. There will even be Motor-Tober temporary tattoos and pumpkin-carving stencils available to visitors.
The new Motor-Tober marketing campaign will be used in national radio, online and television ads throughout the month of October.
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