That support will include upgrading all of Ford's own computers from whatever version of Windows they happen to be running (any bets that Ford never made a wholesale switch to Vista?) to the new release. Also making the switch will be Continental Airlines, Starwood Hotels & Resorts and Intel.
Further, these selected companies are currently meeting with Microsoft CEO Steve Ballmer to discuss how else they can help promote Windows 7. Ford's tie-in with the house that Bill built stems from the fact that the two companies paired up to launch Ford's excellent SYNC infotainment system back in 2007.
[Source: Auto Observer, Bloomberg]