For example, the 335d that launched late last year matches the performance of the original M3 while offering vastly better fuel efficiency. BMW doesn't typically break out individual model sales but O'Donnell indicated that since the beginning of 2009, over 2,600 diesel 335ds and X5s have been sold. O'Donnell indicated that a 5-Series diesel may be coming eventually as well. This will likely happen when the new 5-Series sedan launches next year.
O'Donnell made it clear that BMW was committed to pursuing a number of technical paths including electric, hybrid and hydrogen. However, O'Donnell expects diesel penetration in segments like the X5 to hit 20-30% in the coming years.