Essentially an online auto show, participation is simple: take a picture of your car and upload. There are nine different categories of photos, from garage to family to action to racing and PhotoChops, and every time someone clicks on your photo you get a vote. More votes equals more chances of winning loot.
There are nine brands behind the contest: Hotchkis Suspensions, Baer Brakes, Rushforth Wheels, Yokohama, MSD Ignition, Flowmaster Exhaust, Red Line Synthetic Oil, Lifeline Fire & Safety Systems, and, of all folks, Hot Wheels. The grand prize winner gets performance parts from each of them, something like $40K worth of mods and goodies. If nothing else, at least it's a reason to have fun with your car and let the world know about it.
[Source: Performance Therapy]