If there was any doubt that Fisker Automotive is keenly interested in attracting buyers from the luxury car sector – and, no, there really wasn't any doubt – today's announcement that the company has hired the former president and CEO of Maserati North America should put any lingering wonder to rest.
Fisker has appointed Marti Eulberg to the position of vice president of global sales and marketing after being head of Maserati North America for less than one year. Eulberg's position means she will "develop global sales and marketing strategies and manage Fisker's worldwide retail network." Eulberg, a true auto industry veteran, has also worked for Jaguar, Volvo and BMW as well as managing Ford dealerships and interning at General Motors.

As we've seen, Fisker is not following fellow green luxury car maker Tesla down the independent store path. Instead, Fisker will license independent dealerships, hopefully to benefit from their expertise with selling expensive vehicles in local markets. Complete press release available after the jump.

[Source: Fisker]



IRVINE, CA – August 6, 2009: Fisker Automotive, developer of the Fisker Karma, the first production-ready Plug-in Hybrid Electric Vehicle, has appointed Marti Eulberg Vice President, Global Sales and Marketing. Eulberg was most recently president and CEO of Maserati North America.

In her new role, Eulberg will develop global sales and marketing strategies and manage Fisker's worldwide retail network. Eulberg is the latest passionate and effective industry veteran to join the team at Fisker, which already consists of top talent from some of the world's most prestigious automakers.

"Marti's experience as an international leader is why she will add tremendous value to our operation," said Henrik Fisker, CEO. "Our retailers are eager to get started working with her."

"It's not often you get the opportunity to help build a car company from scratch," said Eulberg. "Fisker has the right idea and the right product at the right time. I am very excited to be a part of it."

Fisker Board member Vic Doolan was instrumental in recruiting Eulberg, who helped achieve record sales while both were at Volvo North America and BMW North America.

"I can think of no better fit than Ms. Eulberg to lead Fisker's global sales and marketing activities," Doolan said.

Eulberg, 45, held various executive sales positions at Jaguar Cars and Volvo from 2001 to 2008. From 1992 to 2001 she developed regional sales strategies at BMW North America, and managed the largest metropolitan volume Ford dealers in the US from 1986-1991. Eulberg has an MBA in Marketing from St. Thomas Aquinas and a B.S. in Management from Maryville University. She began her career as an intern with General Motors.

Fisker Automotive, founded in 2007 by Fisker Coachbuild, LLC and Quantum Technologies (QTWW), is a privately owned American car company producing premium green automobiles, with Henrik Fisker as CEO. Global headquarters are located in Irvine, Calif. The company is backed by Kleiner Perkins Caufield & Byers, Palo Alto Investors and the Qatar Investment Authority (QIA). More information is available at www.fiskerautomotive.com

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