2009 Volkswagen Jetta TDI Sportwagen - click above for high-res image gallery

Diesel-powered light duty vehicles remain in short supply in the United States and, until the VW Golf TDI arrives this fall, the Jetta remains the only relatively affordable example. The Jetta however, seems to powering Volkswagen sales in the U.S. right now and TDI versions of the Touareg and Audi's Q7 SUVs are also helping those models stay afloat. Just as in June, 81 percent of Jetta SportWagen sales last month were of the compression ignition variety. Although there were some sporadic reports of availability late in the month, most of the diesel wagons for the 2009 model year are sold out. Diesels also accounted for 40 percent of Jetta sedan sales and 30 percent of all Volkswagen's July sales.

Over on the Audi side of the house, the big Q7 TDI represented 28 percent of the sales of the SUV. That's an increase from the 25 percent share in June. Later this year, diesel versions of the new Golf and the A3 will both go on sale. The VW and Audi sales releases are after the jump.

[Sources: Volkwagen, Audi]


News Release Issued: August 3, 2009 12:41 PM EDT

Clean Diesel Continues to Fuel Volkswagen's July Sales

-Over thirty percent of total sales were Clean Diesel TDI

-Government sponsored 'Cash-for-Clunkers' Program accounted for over 3,300 sales

HERNDON, Va., Aug. 3 /PRNewswire/ -- Volkswagen of America, Inc. today announced July 2009 sales of 20,590 units, representing a 0.7 percent increase over July 2008.

Volkswagen's award winning clean diesels, Jetta, Jetta SportWagen, and Touareg TDI, once again posted their best sales month since their re-launch with 6,320 units -- accounting for more than 30 percent of total sales. The Jetta SportWagen for the third consecutive month posted its best sales month ever with sales of 2,415 units; clean diesel TDIs represented 81 percent of SportWagen sales, and 40 percent of Jetta sedan sales.

"Volkswagen of America is extremely pleased by how well our clean diesel TDIs continued to sell throughout July, and by our highly successful first month of the government sponsored 'Cash-for-Clunkers' Program," said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. "It was not by accident that Volkswagen was able to perform so well in the government 'Cash-for-Clunkers' Program. Our dealers were well informed and fully trained on the rules of the program, our marketing was in place, and our product line of fuel efficient vehicles all contributed to a successful first month. I'm thrilled that our dealers were able to respond so well to the 'Cash-for-Clunkers' Program," added Barnes.

Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Eos, Rabbit, New Beetle, New Beetle convertible, GTI, Jetta, Jetta SportWagen, GLI, Passat, Passat wagon, CC, Tiguan, Touareg 2 and Routan through approximately 600 independent U.S. dealers. All 2009 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at vw.com or www.media.vw.com to learn more.

VW-US Snapshot ------- YEAR-TO-DATE ------
July-09 July-08
------- -------
July-09 July-08 Yr/Yr % YTD YTD Yr/Yr %
------- ------- ------- --- --- -------
Actual Actual change Actual Actual change
------ ------ ------ ------ ------ ------

Rabbit 644 2,036 -68.4% 4,599 13,831 -66.7%
GTI 810 1,619 -50.0% 4,337 7,991 -45.7%
R32 - 234 -100.0% 135 2,437 -94.5%
--- --- --- -----
Total Rabbit/
GTI/R32 1,454 3,889 -62.6% 9,071 24,259 -62.6%
Jetta Sdn 9,663 8,906 8.5% 48,770 55,019 -11.4%
SportWagen 2,415 339 612.4% 9,951 614 N/A
----- --- ---
Total Jetta 12,078 9,245 30.6% 58,721 55,633 5.6%
New Beetle
- Coupe 923 1,514 -39.0% 5,562 9,747 -42.9%
- Convertible 395 1,204 -67.2% 2,748 8,052 -65.9%
--- ----- -----
Total New
Beetle 1,318 2,718 -51.5% 8,310 17,799 -53.3%
Eos 741 1,363 -45.6% 4,538 9,629 -52.9%
Sdn 734 1,501 -51.1% 5,633 17,680 -68.1%
Wgn 163 476 -65.8% 1,385 4,089 -66.1%
--- --- -----
Total Passat 897 1,977 -54.6% 7,018 21,769 -67.8%
CC 1,413 - N/A 10,917 N/A
Tiguan 1,088 846 28.6% 7,203 2,569 180.4%
Touareg 251 404 -37.9% 2,180 4,308 -49.4%
Routan 1,350 - N/A 9,640 N/A

TOTAL 20,590 20,442 0.7% 117,598 135,966 -13.5%

Audi outperforms U.S. import luxury sector in July 2009 sales

- TDI clean diesel technology constitutes a substantial 28% of total Audi Q7 July sales
- High demand for the Audi Q5 continues with sales of 1,023 vehicles in July
- The Audi A8 and Audi A3 are among models that set a 2009 monthly record

HERNDON, Va., Aug 3, 2009 - Audi today announced it sold 6,407 vehicles in the U.S. during the month of July. Despite a tough sales climate, Audi outperformed its imported luxury car competitors in July with some Audi models setting 2009 monthly records, including the Audi A8, Audi A3, Audi A4 Avant and Audi TT Coupe.

Unlike some automakers, Audi did not extend its sales month beyond July 31. Still, Audi expects its share of the U.S. imported luxury vehicle segment to increase from the share it held in July 2008. Audi also expects that its year-over-year sales numbers will be substantially better than the average percentage change reflected by the overall imported luxury car group.

During July 2009, Audi sold 4,866 cars and 1,541 SUVs. July sales started out strong for Audi, but overwhelming demand for essential vehicles, such as the Audi A5, S5 and Q5, depleted inventories at dealerships. In an effort to meet the demand, Audi released pricing announcements for key 2010 models ahead of schedule.

Audi dealerships nationwide saw a noticeable increase in showroom traffic with the launch of the federal Car Allowance Rebate System, commonly referred to as CARS or Cash-for-Clunkers. But completed sales transactions attributable to CARS weren't as significant as they were for the mass-market automotive brands.

"Audi didn't need CARS in July, we needed cars," said Johan de Nysschen, President, Audi of America. "We had anticipated a good month relative to the market, and we started very strong. We simply ran critically short of key models and popular configurations. Otherwise, July would have been stronger."

Surpassing its previous monthly sales record with 135 units sold in July, the Audi A8 was in high demand at dealerships across the country. Also continuing its strength this year was the Audi A4 Cabriolet, with 591 cars sold in July and sales up more than 93.1% over July 2008. Likewise, the Audi A5 remains an extremely popular model, with 544 models sold in July, an increase of 38.1% over July 2008. The A5 has experienced exceptional year-to-date growth with 4,325 models sold in 2009, an increase of 57% from the first seven months of 2008.

The Audi Q5 crossover vehicle also continues to garner an impressive response with more than 1,023 vehicles sold in July. Evidence of the Q5's popularity can be found in the mere 22 days' supply of unsold units on dealer lots across the U.S.

Throughout July, Audi continued its public awareness campaign touting the benefits of TDI clean diesel, which translated into interest and sales at dealerships. In its third full month of sales, TDI clean diesel made up 28% of Q7 sales.

In July product news, Audi launched the V10 era of the acclaimed R8 sports car, with the 2010 Audi R8 5.2 FSI® quattro®. Developed by the Audi high-performance division, quattro GmbH, the R8 5.2 FSI quattro is the new top model for the Audi R8 high-performance sports car series.

To meet strong product demand, Audi released the 2010 Audi A5 coupe featuring the 2.0 TFSI direct-injection engine. The new A5 2.0 adds efficient and powerful 2.0 TFSI powertrain with both manual and Tiptronic transmissions together with standard quattro AWD drivetrain.

Audi recorded 2,521 Certified Pre-Owned (CPO) units sold in July, and has now achieved 18,546 CPO sales in 2009.

Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi lineup is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful luxury automotive brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

Model Line Jul-09 actual Jul-08 actual Yr/Yr % change Jul-09 YTD actual Jul-08 YTD actual Yr/Yr % change
A3 335 646 -48.1% 1,814 3,015 -39.8%
A4 3,098 3,479 -11.0% 21,182 26,768 -20.9%
A5 544 394 38.1% 4,325 2,754 57.0%
A6 511 929 -45.0% 3,608 6,654 -45.8%
A8 135 205 -34.1% 750 1,604 -53.2%
Audi Q5 1,023 n/a n/a 6,721 n/a n/a
Audi Q7 518 801 -35.3% 4,308 7,807 -44.8%
R8 69 50 38.0% 384 365 5.2%
TT 174 300 -42.0% 1,121 2,825 -60.3%
Total Audi Sales 6,407 6,804 -5.8% 44,213 51,792 -14.6%

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