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Good news for you folks in Colorado. Subaru has released pricing for the 2010 Impreza, and while most of the new models are the same price as the '09s, one model gets a price cut. Not only that, but all Imprezas now feature Symmetrical AWD badges (woohoo!). The base car's price remains unchanged at $17,495, however the big news is the Impreza 2.5i Premium gets its price slashed by $1,000 to $18,495. Not too shabby. Also of interest is that pricing for the 265-hp WRX remains unchanged at $24,995 for the sedan and $25,495 for the five-door. And in case you're wondering, an Impreza is a WRX sans turbo and a few other rally-it-up bits. The name means "Buy Me or Else" in Denver. Full press release after the jump.

[Source: Subaru]


Subaru Announces Pricing On New 2010 Impreza
  • Record-breaking model prices largely unchanged for 2010
  • Premium model price now $1,000 lower

CHERRY HILL, N.J., July 29 /PRNewswire/ -- Subaru of America, Inc. has announced pricing of the 2010 model year Impreza line-up, including a new Special Edition Package available on the Impreza 2.5i Premium.

Pricing for the Impreza model, which set a sales record in 2008, begins at an unchanged $17,495 for the 170-hp 2.5i with Symmetrical All-Wheel Drive as standard. (All 2010 Subaru models feature new Symmetrical AWD badging.)

Impreza blends fun-to-drive performance, safety, and functionality with Subaru Symmetrical All-Wheel Drive, making it an unmatched value in the compact segment. As well as receiving the highest possible ratings in IIHS crash tests, and being listed as 2009 IIHS "Top Safety Pick", the Impreza also scored NHTSA five-star crash test ratings for frontal impact for both the driver and front passenger, a five-star rating for the driver side impact, and a four-star rating for the rear passenger side impact.

The Impreza 2.5i Premium is reconfigured for 2010, with pricing starting at $18,495 - $1,000 less than the 2009 model.

Impreza 2.5i, 2.5GT and Outback Sport models add a stylish new grille and an attractive new exterior color Camellia Red Pearl is available on 2.5i & 2.5GT models. GT models are powered by a 224-hp intercooled turbo Boxer engine and teamed to standard 4-speed automatic transmission and Active AWD version of Symmetrical All-Wheel Drive.

The value continues with the introduction of the new Special Edition Package that includes power moonroof and fog lights as well as the All-Weather Package. The Impreza 2.5i Premium with the Special Edition Package starts at $18,995.

Bluetooth hands-free cell phone capability is now standard on 2.5i Premium and WRX Premium models with the navigation system.

For 2010, the Impreza Outback Sport model adds Paprika Red Pearl/Steel Silver Metallic and a new two-tone exterior color, and retains its starting price of $19,995.

The performance-oriented 2010 Impreza WRX has a starting price of $24,995, again unchanged from last year and is available exclusively with a 5-speed manual transmission. The All-Wheel Drive Impreza WRX features a 2.5-Liter DOHC inter-cooled turbocharged engine delivering 265 horsepower, a new exterior side sill, 225/45 R17 lower profile summer performance tires, 17-inch alloy wheels, an Aero Package, WRX upholstery w/red stitching and WRX logo on front seats, leather-wrapped steering wheel and red stitching, and STI type grille w/WRX badge. The Impreza WRX 5-door model has the same features as the 4-door, plus a rear spoiler and has a starting price of $25,495.

Pricing for the high-performance model WRX STI, which for 2010 features black alcantara trim and a black center console with red stitching also remains unchanged at $34,995.

Destination and delivery for all 2010 Impreza models is $695 (excluding Alaska).

More information is available at

2010 Impreza Model Pricing

Impreza 4-Door Models

2.5i 5MT $17,495 $18,190
2.5i Auto $18,495 $19,190
2.5i Premium 5MT $18,495 $19,190
2.5i Premium Auto $19,495 $20,190
2.5GT Auto $26,995 $27,690
WRX 5MT $24,995 $25,690
WRX Premium 5MT $27,495 $28,190

Impreza 5-Door Models

2.5i 5MT $17,995 $18,690
2.5i Auto $18,995 $19,690
2.5i Premium 5MT $18,995 $19,690
2.5i Premium Auto $19,995 $20,690
Outback Sport 5MT $19,995 $20,690
Outback Sport Auto $20,995 $21,690
2.5GT Auto $27,495 $28,190
WRX 5MT $25,495 $26,190
WRX Premium 5MT $27,995 $28,690

STI 6MT $34,995 $35,690


Code Description MSRP
01 Base Model N/A
11 Special Edition Package $500
12 Navigation and Power Moonroof Package $3,000
14 Navigation System $2,000
15, 25 Silver/ Gold BBS Package $2,000
16, 26 Silver/ Gold BBS Package + Navigation System $3,800

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