The Progressive Insurance Automotive X Prize requires teams to make a huge investment of time and money to try and produce a sensible, 100-mpg car. The creators of the Auto X Prize realize that there are easier ways to can help the planet, especially if lots of people make small changes. To that end, the AXP has partnered with a project called Carbonrally, which asks individuals to join the Lowrider Challenge and reduce their fuel consumption. The site suggests people reduce aggressive driving habits, slow down when possible, install fuel consumption meters, and reduce dead weight in the trunk as a few ways to burn less fuel on the road. Carbonrally then adds up the numbers submitted by participants to show the total benefits of everyone's collective effort. It won't work to build a 100-mpg car, but collective action can have a dramatic impact.

[Source: Auto X Prize]

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