A mix of good and bad news about the Detroit Electric revival story
. The good news is that the brand remains alive and sending messages of solid partnership between Malaysian company Proton and European investors
. Automotive News
believes that the brand would have a large following among European and Asian customers for its all-electric vehicles. However, problems might arise in the U.S.
when the company's EVs - a $25,000 model with a 110-mile range and a 200-mile version for $33,000 - go on sale here. The problem is that the Detroit Electrics will have nothing to do with Detroit except the name: the cars will be built in Malaysia, a fact that might be a problem for certain buyers. Also, the U.S. Patent Office has refused Detroit Electric's request for a trademark thus far because the company doesn't have any connection to Detroit. This could be a severe conflict with Detroit-based companies that already produce EVs: Ford, GM and even small companies such as Detroit Electric Vehicles
LLC, which sells electric car
kits and converts vehicles from gasoline to electric engines.
[Source: Automotive News