General Motors, Ford, Chrysler, Honda and everyone else may not think there is much of a market for mainstream diesel vehicles in the United States, but Volkswagen would beg to differ. Since it launched its new generation diesels last fall in the Jetta and earlier this year in the Touareg, they have been selling like hotcakes with June being its best month yet. Last month was the best sales month to date for the Sportwagen with 1,982 sales, a whopping 81 percent of those were equipped with the 2.0-liter TDI four cylinder.
Among the 8,431 Jetta sedans sold in June, 40 percent were also diesel powered. And while the Touareg followed most other SUVs with a 41 percent overall decline to only 330 units in June, 29 percent of those had the 3.0-liter V6 TDI engine. Rabbit sales were down 69 percent in June, but a redesigned Golf is arriving in September including a TDI and, if fuel prices keep climbing through the summer, it could get a huge sales spike as well.
News Release Issued: July 1, 2009 1:39 PM EDT
Clean Diesel Fuels Volkswagen's June Sales
Over 25 percent of sales were Clean Diesel TDI's
HERNDON, Va., July 1 /PRNewswire/ -- Volkswagen of America, Inc. today announced June 2009 sales of 19,027 units, representing an 18 percent decrease over June 2008. However, Volkswagen's award winning clean diesels posted their best sales month since their re-launch with 5,072 units, representing an impressive 26 percent of total sales.
The Jetta SportWagen once again posted its best sales month ever with sales of 1,982 units. Clean diesel TDI's accounted for 81 percent of SportWagen sales, 40 percent of Jetta sedan sales, and 29 percent of Touareg sales.
"Volkswagen of America is encouraged by the momentum of our clean diesel TDI sales," said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. "It appears that U.S. consumers are starting to realize the many benefits of today's clean diesels--vehicles that attain more than 30 percent better fuel economy while emitting 25 percent less greenhouse gas emission, all without sacrificing driving dynamics," Barnes added.
Volkswagen also announced today that they have been named a corporate leader in Strategic Visions Total Quality Index® (TQI). For 2009, Volkswagen has the most models across the segments that were measured than any other brand--New Beetle, Rabbit, Jetta, CC, and Tiguan were all recognized as TQI leaders in their respective segments.