Although the auto industry is suffering through dark times, there's a faint light glowing in the form of this year's SEMA show. With automakers scaling back at some of the world's largest auto expos, the 2009 aftermarket extravaganza is anticipating one of its highest turnouts in years, from both exhibitors and attendees.
As the featured automaker at SEMA 2009, Ford is leading the charge, and in addition to plenty of bespoke offerings from both the Blue Oval, SEMA organizers are planning to announce "several 'first-ever' programs" in the coming weeks. With all the doom and gloom surround the industry, we're looking forward to a respite later this year, and it looks like the SEMA show, running November 3 through 6, could be it.
Ford Heightens Support of the 2009 SEMA Show
DIAMOND BAR, Calif., June 18 -- Ford Motor Company will be the featured automaker of the 2009 SEMA Show taking place Nov. 3-6 at the Las Vegas Convention Center.
"Ford has always been a strong supporter of SEMA and our industry," said Christopher J. Kersting, president and CEO of SEMA. "We are pleased to announce their participation as Vehicle Manufacturer of the Show and to be collaborating with them on several branding and technology programs."
Ford has long recognized the benefits of partnering with the specialty equipment industry. The automaker participates with SEMA members on several technology sharing programs. In recent years, Ford received several of SEMA's prestigious design awards for creating accessory friendly vehicles. Ford also paved the way for other automakers in the SEMA Technology Transfer Program and also participated in the annual OEM Tech Talks and measuring sessions.
"Ford Motor Company is pleased to be the featured manufacturer for the 2009 SEMA Show," said John Felice, General Manager, Ford and Lincoln Mercury Marketing. "The SEMA Show provides us with the opportunity to showcase the flexibility of our vehicles for personalization and accessorization and ultimately drive sales of our new cars, trucks, crossovers, and SUVs."
"Ford's involvement this year is much more than a show sponsorship," adds Kersting. "SEMA will be making some exciting announcements in the coming weeks about several "first-ever" programs at the 2009 show. These programs will further demonstrate how the SEMA Show represents one of many year-round activities that help us all do better business."